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Tobacco consumption and its role in the frame of the mega trend 'healthstyle'

California's 'Project 99' as an example

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Seminar paper from the year 2013 in the subject Business economics - Miscellaneous, grade: 1,7, Zeppelin University Friedrichshafen, course: Master Seminar Strategic Change Management, language: English, abstract: This essay will take a look at the tobacco consumption in the frame of the megatrend 'healthstyle' and especially California's 'Project 99 Model', which has the potential of being a trendsetter for other regions trying to fight the high rate of smokers. The paper should be seen as a continuative thinking to the topic of general changes in tobacco industry.