Top Secrets for Doing Your Own PR - Gini Graham Scott
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TOP SECRETS FOR DOING YOUR OWN PR provides a comprehensive overview of how to do your own PR. Chapters include these topics: ¿ Launching Your PR Campaign ¿ Ways to Approach the Press ¿ Creating Your Press Materials ¿ Using a Website or Blog in Your PR Campaign ¿ Sending Your Press Materials to the Media ¿ Doing Follow-Up ¿ Keeping Track of Your PR ¿ Getting Your Work Published ¿ Using E-Books to Promote Your Product or Service ¿ Creating a Package with Audiobooks And Videos ¿ Creating and Attending Networking Events ¿ Using the Social Media ¿ Assessing Your PR Campaign ¿ and More...

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Produktbeschreibung
TOP SECRETS FOR DOING YOUR OWN PR provides a comprehensive overview of how to do your own PR. Chapters include these topics: ¿ Launching Your PR Campaign ¿ Ways to Approach the Press ¿ Creating Your Press Materials ¿ Using a Website or Blog in Your PR Campaign ¿ Sending Your Press Materials to the Media ¿ Doing Follow-Up ¿ Keeping Track of Your PR ¿ Getting Your Work Published ¿ Using E-Books to Promote Your Product or Service ¿ Creating a Package with Audiobooks And Videos ¿ Creating and Attending Networking Events ¿ Using the Social Media ¿ Assessing Your PR Campaign ¿ and More...
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Autorenporträt
GINI GRAHAM SCOTT, Ph.D., J.D., is a nationally known writer, consultant, speaker, and seminar/workshop leader, specializing in business and work relationships and in professional and personal development. She is founder and director of Changemakers and of E-Book Publishing, and has extensive experience doing PR for her own books and for clients - from writing press kits to sending out press releases to organizing promotional events. She has been interviewed as a featured expert on hundreds of TV and radio programs, including Oprah and Good Morning America. She has her own PR service -- the PR and Networking Connection (www.prandnetworkingconnection.com), which sends out PR releases for clients to thousands of contacts in the TV, radio, print, and Internet media. She hosts a weekly radio talk show series, CHANGEMAKERS, featuring interviews on various topics. It is syndicated through the HealthyLife.Net Radio Network to over 400,000 listeners nationally. More details about the show are at www.changemakersradio.com.