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Quality as a concept is difficult to grasp and much confusion surrounds it. This is accessioned by the fact that quality is usually used in a contextual manner and it is meant to distinguish one organization, event, service or a process from another. These differing definitions cause confusion and misunderstanding when two parties are attempting to determine what is required of a product or service. Thus, a definition of quality in management is that quality is the degree to which inherent characteristics fulfils requirements. Characteristics refer to a distinguishing feature. For example, it may be a physical feature, or functional. A physical feature is that which is amenable to the sensory system i.e. can be seen, felt, and so on. For instance, one may want to see a certain feature such as colour in a product. Quality from the perspective of both the producer and the customer. The producer's eyes see quality as the extent to which a product and/or service conforms to design. This involves doing things right. However, the customer sees quality as the degree to which the design of a product/or service achieves its purpose. This is what is referred to as doing the right things.