Totaled: The Billion-Dollar Crash of the Startup that Took on Big Auto, Big Oil and the World - Blum, Brian
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Before Tesla became the phenomenon it is today, Shai Agassi's Better Place was ready to take on Big Auto and Big Oil by building the world's first affordable, all-electric car. Better Place raised nearly $1 billion. But less than 5 years after it launched, the company was bankrupt and out of business. This is its story.

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Produktbeschreibung
Before Tesla became the phenomenon it is today, Shai Agassi's Better Place was ready to take on Big Auto and Big Oil by building the world's first affordable, all-electric car. Better Place raised nearly $1 billion. But less than 5 years after it launched, the company was bankrupt and out of business. This is its story.
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Autorenporträt
Business and technology journalist Brian Blum (www.brianblum.com) has covered all sides of the high-tech revolution. His articles about companies --- and the people, behavior and sometimes astonishing events that are behind them --- have appeared in The Jerusalem Post, Haaretz and Israel21c. He is a senior analyst for the Advanced Interactive Media Group and its Classified Intelligence Report. Blum's own Internet publishing startup Neta4 raised $3.2 million, in 1998. He served as entrepreneur-in-residence for Jerusalem Global Ventures and was a vice president of marketing for telecommunications provider Comverse. Blum has spoken at conferences and universities worldwide and was international president of the IICS multimedia professional association. He holds a B.A. in Creative Writing from Oberlin College and a master's in Instructional Technology from San Jose State University. His first book, Interactive Media: Essentials for Success, was published by Ziff-Davis Press. Originally from the San Francisco Bay Area, Blum lives in Jerusalem with his wife and three children.