Tourism and Hospitality Marketing - Chowdhary, Nimit; Prakash, Monika
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This book provides a comprehensive overview of marketing for the tourism and hospitality industry. With a focus on the Indian subcontinent, it explores various frameworks and marketing strategies and their application in diverse areas and markets.

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Produktbeschreibung
This book provides a comprehensive overview of marketing for the tourism and hospitality industry. With a focus on the Indian subcontinent, it explores various frameworks and marketing strategies and their application in diverse areas and markets.
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Autorenporträt
Nimit Chowdhary is Professor and ex-Head of Department of Tourism and Hospitality Management at Jamia Millia Islamia, New Delhi, India. His research areas include tourism marketing, destination management, services, and entrepreneurship. His recent books include, Handbook of Research and Publication Ethics, (2021); Interpretation and Tour Leadership: Principles and Practices of Tour Guiding, (2022); and Indian Tourism: Diaspora Perspectives, (2022). Monika Prakash is a Professor at the Indian Institute of Tourism and Travel Management (IITTM), Noida. She is currently leading the prestigious Incredible India Tourist Facilitator Programme (IITFP) of the Ministry of Tourism, Government of India. She recently published the book, Interpretation and Tour Leadership: Principles and Practices of Tour Guiding, (2022).