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Tourism and hospitality have become key global economic activities as expectations with regard to our use of leisure time have evolved, attributing greater meaning to our free time. Tourism is big business. It is one of the world's largest industries, and in many regions it is the single largest source of investment and employment. "The Introduction to Hospitality and Tourism" provides a look at many important issues in the field, including understanding tourist preference, satisfaction, and motivation; tourism and hospitality education; rural tourism and its impact on local residents; the…mehr

Produktbeschreibung
Tourism and hospitality have become key global economic activities as expectations with regard to our use of leisure time have evolved, attributing greater meaning to our free time. Tourism is big business. It is one of the world's largest industries, and in many regions it is the single largest source of investment and employment. "The Introduction to Hospitality and Tourism" provides a look at many important issues in the field, including understanding tourist preference, satisfaction, and motivation; tourism and hospitality education; rural tourism and its impact on local residents; the increasing popularity of cultural and heritage tourism; strategies for sustainable tourism; and more.
Autorenporträt
Jaime A. Seba, as a specialist in hospitality and tourism service, has conducted extensive industry research to develop training initiatives for cruise ship staff around the world, including the United States, United Kingdom, India, Indonesia, and the Philippines. Certified in human performance improvement through the American Society of Training and Development, she works with major cruise lines to improve customer service and enhance operational function through the integration of new technology. Seba has more than 10 years experience in media, public and corporate communication, and she is currently employed by Holland-America Cruise Lines.