Tourism and the Experience Economy in the Digital Era

Behaviours and Platforms
Herausgeber: Mei, Xiang Ying Ying

• Gebundenes Buch

Produktbeschreibung

This book brings together diverse theoretical perspectives and practical examples of the experience economy in developing and developed economies in tourism-related industries. It provides insights on 'new' experience development attributed to new technology and changes in consumer behaviour. It explores how digitalisation and new digital tools, smart solutions, smart applications, and social media platforms to frame and create unique and memorable experiences. It also focuses on the role of technology in changing consumer behaviour and motivations. Chapters are contributed by global academicians and industry practitioners with the goal to link theories to practical case studies and thought points throughout the chapters to trigger curiosity and critical thinking. This book provides insights on the development and trends in the tourism industry in the 'new' technology-driven experience economy. It will appeal to students, researchers and practitioners in the fields of tourism, the creative industries, business studies, cultural studies and leisure studies.

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Produktdetails

• Verlag: Routledge
• Seitenzahl: 240
• Erscheinungstermin: 2. Oktober 2023
• Englisch
• Abmessung: 240mm x 161mm x 18mm
• Gewicht: 529g
• ISBN-13: 9781032372112
• ISBN-10: 1032372117
• Artikelnr.: 69943100

Autorenporträt

Xiang Ying Mei is an associate professor in marketing and the study program manager for the Master of Science in Business Administration at Inland Norway University of Applied Sciences. She holds a PhD in tourism management from the University of Queensland, Australia. In addition to years of practical experience in the service industries, her research interests range from government policies, innovation, regional development, tourism management and development, experience economy, consumer behaviour and marketing, to digital learning tools and student engagement in higher education. Mei has previously published in several renowned international journals.

Inhaltsangabe

Introduction: Encapsulating Experiences in the Experience Economy
Part I: Understanding 'new' Tourist Behaviour
1. Global Consumer Culture as a Socio-cultural Antecedent behind Experience
Economy and its Repercussion on Modern Tourism System
2.Online Reviews, a Restaurant's Foe or Pal? The Tug Restaurant, Swakopmund
3. The Motivation of Singapore Millennials in Spa Tourism and the Influence
of Social Media
4. Motives of Tourists for Participating in the Sharing Economy from the
Perspective of the Experience Economy: A case study of Polish Uber Users
5. Self-Service Technologies (SSTs) and their Implications on Tourist
Experiences
Part II: Marketing Experiences in the Contemporary Experience Economy
6. Value co-creation through Technology-mediated Experiences: A Research
Agenda
7. Exploration of Transmedia Storytelling as a Marketing Strategy in the
Tourism Industry: A Case Study of Ladder of Love, Chongqing
8. Traveller's Creation and Dissemination of User Generated Content: A
Review and Theoretical Implications
9. Designing for Highly Involving Experiences: Immersion in Virtual and
'Real-world' Experiencescapes
Part III: Technological Tools and social media in Conceptualising
Experience Economy
10. Hospitality Micro Enterprises (MEs) during COVID-19: Changing
Experiences through Service Innovation and Digital Tools
11. The Influence of Social Media in Overcrowded Destinations and the
Re-emergence of Slow Travel for Gen Z's - Expectations versus Reality
12. Smart Tourism in Developing Smart Destinations: Cases from Borneo
Island
13. The Role of Instagram for More Sustainable Tourism Experiences
14. Towards a Sustainable Tourism Experience: Analysing the Zero-emission
Tourist Routes in Natural Parks
15. Conclusion: Future Prospects and the Way Forward