Tourism Marketing: - A Case Study of Himachal Pradesh - Chauhan, Rajan
26,99 €
inkl. MwSt.
Versandkostenfrei*
Versandfertig in 6-10 Tagen
  • Broschiertes Buch

Tourist marketing states with activities of converting customer purchasing power into demand and on the basis of this assessment asks for development of facilities and services. In the marketing of Tourism product cannot be transported to the 'Consumer'. It is the 'Consumer' who comes to the 'Product' to consume it. The British Institute of Marketing defines Tourism marketing as "Marketing is the management function which organizes and directs all the business activities involved in assessing and converting customer power into effective demand for a Specific product or service and in moving…mehr

Andere Kunden interessierten sich auch für
Produktbeschreibung
Tourist marketing states with activities of converting customer purchasing power into demand and on the basis of this assessment asks for development of facilities and services. In the marketing of Tourism product cannot be transported to the 'Consumer'. It is the 'Consumer' who comes to the 'Product' to consume it. The British Institute of Marketing defines Tourism marketing as "Marketing is the management function which organizes and directs all the business activities involved in assessing and converting customer power into effective demand for a Specific product or service and in moving the product or service to the final customer or user so as to achieve the profit target or other objectives set up by the company."
Autorenporträt
El Dr. Rajan Chauhan es licenciado por la Universidad de Himachal Pradesh (Shimla) y posee un máster en Administración de Empresas por el Instituto de Analistas Financieros Colegiados de la India (ICFAI). Su publicación se basa en el marketing turístico.