Tourism Marketing and Management in the Caribbean (RLE Marketing)

Herausgeber: Gayle, Dennis J.; Goodrich, Jonathan N.

• Broschiertes Buch

Produktbeschreibung

The Caribbean now has one of the largest regional tourism industries in the world amongst developing countries. When originally published this volume was the first to provide a comprehensive discussion of tourism in this part of the world. It begins with an overview of the industry and then examines aspect of tourism marketing and management on a region-by-region basis, covering the Bahamas, Jamaica, Barbados, St Lucia, Trinidad and Tobago, Guyana and Cuba. Detailed analysis follows of sectors within the industry, such as heritage and health care, with central issues such as the intense competition between the cruise ship and hotel industries being highlighted. Discussion of the impact of US and EU policies on Caribbean tourism provides an important international perspective. Throughout, the focus is on the contribution of the regional tourism industry to Caribbean economic growth and development.

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Produktdetails

• Verlag: Routledge
• Seitenzahl: 304
• Erscheinungstermin: 26. November 2015
• Englisch
• Abmessung: 234mm x 156mm x 16mm
• Gewicht: 465g
• ISBN-13: 9781138985780
• ISBN-10: 1138985783
• Artikelnr.: 44314726

Autorenporträt

Multivolume collection by leading authors in the field

Inhaltsangabe

1. Caribbean Tourism Marketing, Management and Development Strategies 2.
The Caribbean Tourism Organization in Historical Perspective Part 1:
Tourism Marketing and Management 3. Tourism in the Bahamas - An Appraisal
4. The Jamaican Tourist Industry: Domestic Economic Growth and Development
5. Tourism and Taxes: The Case of Barbados 6. Tourism Product Development
and Marketing in St. Lucia 7. Formulating Tourism Development Strategy in
Trinidad and Tobago 8. The Sociopolitical Implications of Tourism
Development in Guyana 9. Tourism in Socialist Cuba Part 2: Sectoral Issues
10. Cruise Industry Outlook in the Caribbean Robert Dickinson 11.
Health-care Tourism in the Caribbean 12. Innovation and the Future of
Caribbean Tourism 13. Heritage Toruism and the Myth of Caribbean Paradise
14. Managing for Excellence in Caribbean Hotels 15. Integrating Tourism and
Agricultural Development 16. The New Tourism in the Caribbean: Reappraising
Market Segmentation Dennis Conway Part 3: The Impact of US and EC Policies
17. US Trade Policy and Tourism Development in the Caribbean 18. The
Tourism Sector and Lomé IV Gabriel Part 4: Caribbean Tourism in the Year
2000 19. The Caribbean Tourism Organization's Role in Caribbean Tourism
Development Towards the Year 2000 20. Caribbean Tourism in the Year 2000
21. Conclusion.