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Tourism Marketing for Cities and Towns
Using Branding and Events to Attract Tourists
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Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning. In addition, it contains numerous international examples, discussion questions, and strategic planning worksheets.Thorough treatment and succinct coverage of marketing theory specific to the tourism industry Focuses on developing the branded destination with special emphasis on promotional planningContains practical international examples, discussion questions, and str...
Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning. In addition, it contains numerous international examples, discussion questions, and strategic planning worksheets.
Thorough treatment and succinct coverage of marketing theory specific to the tourism industry
Focuses on developing the branded destination with special emphasis on promotional planning
Contains practical international examples, discussion questions, and strategic planning worksheets
Thorough treatment and succinct coverage of marketing theory specific to the tourism industry
Focuses on developing the branded destination with special emphasis on promotional planning
Contains practical international examples, discussion questions, and strategic planning worksheets
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