Bonita Kolb

Gebundenes Buch

Tourism Marketing for Cities and Towns

Using Social Media and Branding to Attract Tourists

Beschreibung

Tourism Marketing for Cities and Towns provides thorough and succinct coverage of place marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning, authenticity and use of social media to create personal experiences. In addition, it contains numerous international examples and perspectives from different range of stakeholders. Written in an engaging style this book will be valuable reading for upper level Tourism students.

Autor

Bonita Kolb is Emeritus Professor at Lycoming College, Williamsport, USA, currently living in Nashville, Tennessee.

Produktdetails

• Verlag: Routledge
• 2. Auflage
• Seitenzahl: 264
• Erscheinungstermin: 3. März 2017
• Englisch
• Abmessung: 240mm x 161mm x 19mm
• Gewicht: 564g
• ISBN-13: 9781138685185
• ISBN-10: 1138685186
• Artikelnr.: 57050918