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The purpose of this book is to define the core problems of tourism marketing in an increasingly globalized world. In particular this paper focuses on adventure tourism in a changing world. There are big changes in consumer behaviors in the travel and tourism sectors. In the travel and tourism sectors consumers are becoming more sophisticated and this, book tries to show an understanding of consumer behavior by applying marketing. The book consists three chapters on "Tourism Marketing in example of the Mount Everest Expeditions". The first chapter is fully devoted to an introduction to travel and tourism as well as its participation to global economy. This chapter also introduces the characteristics of travel and tourism as well as-, the crucial differences between these two phenomenona travel and tourism. The first Chapter also presents the definition of adventure tourism. product as well as the brief history of Mt. Everest Expedition.