Tourism Planning and Destination Marketing

Herausgeber: Camilleri, Mark Anthony

• Gebundenes Buch

Produktbeschreibung

Destination marketing relies on planning, organisation, and successful strategies and tactics.à  Tourism Planning and Destination Marketingà  provides an in-depth understanding of the tourism marketing environment, including destination branding, distribution channels, etourism, digital media, and sustainable and responsible tourism practices.

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Produktdetails

• Verlag: Emerald Publishing Limited
• Seitenzahl: 296
• Erscheinungstermin: 1. November 2018
• Englisch
• Abmessung: 235mm x 157mm x 21mm
• Gewicht: 548g
• ISBN-13: 9781787562929
• ISBN-10: 1787562921
• Artikelnr.: 53300998

Autorenporträt

Mark Anthony Camilleri is a Senior Lecturer in the Department of Corporate Communication at the University of Malta. His research interests include tourism marketing, stakeholder engagement and strategic corporate social responsibility. He has taught business subjects at undergraduate, vocational and post-graduate levels in Hong Kong, Malta, the UAE and the UK. He is also an editorial board member for a number of academic journals and scientific committees, and his contributions have been published in peer-reviewed journals, book chapters and conference proceedings.