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The new edition of this text is positioned - through its broad coverage, accessible style and presentation, and practical application - as the core learning resource for students of tourism planning. With an increased applied focus, a wider range of international case studies and examples, and two new chapters highlighting sustainability as a core tourism concern in the world today, the new edition will appeal across the spectrum of tourism students and practitioners from business and management and the social sciences. Tourism and Planning is an essential text for students on travel and tourism degrees and will be of key interest to students and practitioners in related fields including management, marketing, geography, development studies and regional planning. Product Description
The new edition of this text is positioned - through its broad coverage, accessible style and presentation, and practical application - as the core learning resource for students of tourism planning. With an increased applied focus, a wider range of international case studies and examples, and two new chapters highlighting sustainability as a core tourism concern in the world today, the new edition will appeal across the spectrum of tourism students and practitioners from business and management and the social sciences. Tourism and Planning is an essential text for students on travel and tourism degrees and will be of key interest to students and practitioners in related fields including management, marketing, geography, development studies and regional planning. Features + Benefits
Features of this Edition:
New Planning insights feature provides focus on a key planning tool or representative case
Chapter summaries, further reading, websites and seminar questions encourage extension and engagement with the issues
New wider scope of international case studies and examples to balance the theory with more practice in response to reviewer feedback
New chapters covering site-level planning and implementation, evaluation and monitoring in response to reviewer feedback
Backcover
Tourism Planning
Policies, Processes and Relationships
Second Edition
C. Michael Hall
The second edition of this highly-regarded text provides a fresh and stimulating introduction to tourism planning at global, regional and local levels. It stresses that planning is most effectively understood by conceptualising the wider context alongside examining the analysis and application of planning tools. Thematically underpinned by the need for sustainability, the author argues that tourism planning, policy, and development are best conducted by embracing the relational structure of governance as part of a more sophisticated and contextual approach.
Key features
Provides an accessible and up-to-date resource for students tackling this complex subject for the first time
Global coverage that illustrates the argument with examples at all scales
New tourism planning insights feature provides focus on a key planning tool or representative case
New chapters on tourism-related change and implementation processes in tourism planning
Chapter summaries, questions, important websites and recommended readings, encourage extension of and engagement with the issues
Richly illustrated with figures, tables and photographs
Discusses the relational nature of tourism planning, emphasizing the importance of collaboration, networking and trust
Tourism Planning is an essential text for students on travel and tourism degrees and will be of key interest to students and practitioners in related fields including management, marketing, geography, development studies and regional planning.
C. Michael Hall is Professor of Marketing in the Department of Management at the University of Canterbury, New Zealand. He is also a Docent in the Department of Geography, University of Oulu, Finland and a Visiting Professor in the Faculty of Organisation and Management, Sheffield Hallam University, UK.
List of figures
List of tables
List of planning insights
List of plates
Preface
Acknowledgements
1 Inside the black box of tourism planning and policy: Setting a context
2 Tourism planning and policy: Responding to change The sustainable imperative
3 The changing dimensions of tourism planning
4 Tourism planning systems: theory, thinking and exorcism
5 The integrated and strategic tourism planning process: dealing with interdependence
6 Tourism planning and policy at the international and supranational levels
7 Tourism planning and policy at the national and sub-national levels
8 Planning destinations: competition and cooperation
9 Planning sites: sustainable design
10 Implementation and instruments: policy and implementation as two sides of the same coin
11 Conclusions and reflections: thinking sustainable planning
Bibliography
Index
Tourism and Planning is an essential text for students on travel and tourism degrees and will be of key interest to students and practitioners in related fields including management, marketing, geography, development studies and regional planning. The new edition of this text is positioned - through its broad coverage, accessible style and practical application - as the core learning resource for students of tourism planning. With an increased applied focus, a wider range of international case studies and examples, and two new chapters highlighting sustainability as a core tourism concern in the world today, the new edition will appeal across the spectrum of tourism students and practitioners from business and management and the social sciences.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
The new edition of this text is positioned - through its broad coverage, accessible style and presentation, and practical application - as the core learning resource for students of tourism planning. With an increased applied focus, a wider range of international case studies and examples, and two new chapters highlighting sustainability as a core tourism concern in the world today, the new edition will appeal across the spectrum of tourism students and practitioners from business and management and the social sciences. Tourism and Planning is an essential text for students on travel and tourism degrees and will be of key interest to students and practitioners in related fields including management, marketing, geography, development studies and regional planning. Features + Benefits
Features of this Edition:
New Planning insights feature provides focus on a key planning tool or representative case
Chapter summaries, further reading, websites and seminar questions encourage extension and engagement with the issues
New wider scope of international case studies and examples to balance the theory with more practice in response to reviewer feedback
New chapters covering site-level planning and implementation, evaluation and monitoring in response to reviewer feedback
Backcover
Tourism Planning
Policies, Processes and Relationships
Second Edition
C. Michael Hall
The second edition of this highly-regarded text provides a fresh and stimulating introduction to tourism planning at global, regional and local levels. It stresses that planning is most effectively understood by conceptualising the wider context alongside examining the analysis and application of planning tools. Thematically underpinned by the need for sustainability, the author argues that tourism planning, policy, and development are best conducted by embracing the relational structure of governance as part of a more sophisticated and contextual approach.
Key features
Provides an accessible and up-to-date resource for students tackling this complex subject for the first time
Global coverage that illustrates the argument with examples at all scales
New tourism planning insights feature provides focus on a key planning tool or representative case
New chapters on tourism-related change and implementation processes in tourism planning
Chapter summaries, questions, important websites and recommended readings, encourage extension of and engagement with the issues
Richly illustrated with figures, tables and photographs
Discusses the relational nature of tourism planning, emphasizing the importance of collaboration, networking and trust
Tourism Planning is an essential text for students on travel and tourism degrees and will be of key interest to students and practitioners in related fields including management, marketing, geography, development studies and regional planning.
C. Michael Hall is Professor of Marketing in the Department of Management at the University of Canterbury, New Zealand. He is also a Docent in the Department of Geography, University of Oulu, Finland and a Visiting Professor in the Faculty of Organisation and Management, Sheffield Hallam University, UK.
List of figures
List of tables
List of planning insights
List of plates
Preface
Acknowledgements
1 Inside the black box of tourism planning and policy: Setting a context
2 Tourism planning and policy: Responding to change The sustainable imperative
3 The changing dimensions of tourism planning
4 Tourism planning systems: theory, thinking and exorcism
5 The integrated and strategic tourism planning process: dealing with interdependence
6 Tourism planning and policy at the international and supranational levels
7 Tourism planning and policy at the national and sub-national levels
8 Planning destinations: competition and cooperation
9 Planning sites: sustainable design
10 Implementation and instruments: policy and implementation as two sides of the same coin
11 Conclusions and reflections: thinking sustainable planning
Bibliography
Index
Tourism and Planning is an essential text for students on travel and tourism degrees and will be of key interest to students and practitioners in related fields including management, marketing, geography, development studies and regional planning. The new edition of this text is positioned - through its broad coverage, accessible style and practical application - as the core learning resource for students of tourism planning. With an increased applied focus, a wider range of international case studies and examples, and two new chapters highlighting sustainability as a core tourism concern in the world today, the new edition will appeal across the spectrum of tourism students and practitioners from business and management and the social sciences.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.