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Tourism: A Modern Synthesis is the core textbook for tourism focusing on the development and management of tourism in an international context. A strong business and management theme pervades the book reflecting developments in the teaching and content of modern courses. The book is based around the principles of management and includes case studies emphasising this theme. It can be used as a one semester text, but its coverage of a broad range of subjects make it a useful resource throughout a full degree course.
The second edition has been completely re-written and updated to include all
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Produktbeschreibung
Tourism: A Modern Synthesis is the core textbook for tourism focusing on the development and management of tourism in an international context. A strong business and management theme pervades the book reflecting developments in the teaching and content of modern courses. The book is based around the principles of management and includes case studies emphasising this theme. It can be used as a one semester text, but its coverage of a broad range of subjects make it a useful resource throughout a full degree course.

The second edition has been completely re-written and updated to include all of the current issues in tourism such as the impact of terrorism and crime, epidemics and tourism, low-cost airlines, special interest tourism and includes many case studies from diverse and exciting tourism destinations.

Tourism, a modern synthesis boasts the most wide-ranging and useful ancillary material to help lecturers teach their courses and to engage students in further study.

Comprehensive and up-to-date, a real ¿survey¿ text for students doing just one course on Tourism or continuing on through a degree

New chapters on Information Technology, Event Management, History & Development of Tourism, Tourist Attractions, Managing Tourist Safety & Security and the Future of Tourism

More coverage of Hospitality within Tourism

Written by two authors working closely together rather than by ¿committee'

Improved pedagogy within the text and for the website
Autorenporträt
Stephen J. Page, University of Stirling

Jo Connell, University of Stirling