M. Nekic, M. Nekic

Tourist Activities in Multimodal Texts

An Analysis of Croatian and Scottish Tourism Websites

• Broschiertes Buch

Produktbeschreibung

The book is devoted to the analysis of promotional material of tourist activities on tourism websites, including walking, dining, and visiting natural and cultural heritage sights, as instances of multimodal texts through a case study of Croatian and Scottish tourism websites.

Produktdetails

• Verlag: Macmillan Education / Palgrave Macmillan UK / Springer Palgrave Macmillan
• Artikelnr. des Verlages: 978-1-349-48516-1
• 1st ed. 2015
• Seitenzahl: 227
• Erscheinungstermin: 1. Januar 2015
• Englisch
• Abmessung: 216mm x 140mm x 14mm
• Gewicht: 313g
• ISBN-13: 9781349485161
• ISBN-10: 1349485160
• Artikelnr.: 45077015

Autorenporträt

Melani Neki? has completed her doctoral studies at the Justus-Liebig University (JLU) and the International Graduate Centre for the Study of Culture (GCSC) in Gießen, Germany. Currently, she is a Language and Communication Trainer and Lecturer at diverse companies and educational institutions in Germany. Her research interests revolve around functional linguistics, social semiotics, multimodal communication and tourism studies.

Inhaltsangabe

1. Introduction 2. A Multi-Layer Approach to the Website Analysis 3. Website Analysis of Layout 4. Website Analysis of Meaning-making 4.1. Tourist Activities 4.2. Walking Activities 4.3. Natural Heritage 4.4. History and Heritage 4.5. Gastronomy 5. Conclusion

Rezensionen

"I would recommend this book first and foremost to those who are seeking models to carry out multimodal and semiotic analyses. ... readers will find in this book relevant and up-to-date reading matter with which to venture into the promising field of multimodality. In sum, this publication is a very useful addition both to studies in promotional tourism discourse and to the burgeoning field of multimodal studies." (Miguel Fuster-Marquez, English Text Construction, Vol. 8 (2), Winter, 2015)