TOURIST DESTINATION MARKETING PRACTICE - Benti, Bekele
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The importance of destination marketing in tourism is incontestable nowadays. The effectiveness of marketing activities, however, depends on the efforts and plans of tourism suppliers and other entities. The best-managed and marketed enterprises and destinations are likely to benefit. This study aimed at assessing the marketing practices of selected tourism destinations in Ethiopia. Emerging marketing practices leverage not only the core products, but also other elements that form the totality of a destination.

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Produktbeschreibung
The importance of destination marketing in tourism is incontestable nowadays. The effectiveness of marketing activities, however, depends on the efforts and plans of tourism suppliers and other entities. The best-managed and marketed enterprises and destinations are likely to benefit. This study aimed at assessing the marketing practices of selected tourism destinations in Ethiopia. Emerging marketing practices leverage not only the core products, but also other elements that form the totality of a destination.
Autorenporträt
Bekele Uma Benti ist leitender Dozent für Tourismusmanagement am Tourism Training Institute, Äthiopien. Er erwarb seinen Master-Abschluss in Marketing-Management an der Universität Addis Abeba im Jahr 2015 und seinen Bachelor-Abschluss in Tourismus-Management an der Universität Gondar im Jahr 2010. Herr Benti hat verschiedene akademische Aufgaben übernommen.