The contributors to this volume examine how to take advantage of the great potential offered by urban areas in the rural world to favour competitiveness and encourage economic activity. Taking a European perspective, the authors identify the main socio-economic advantages generated by urbanized population settlements that small and medium-sized rural towns can provide. Although much attention is currently focused on the efficient use of scarce natural resources and land, they argue that towns have an increasingly important economic and social role to play in rural areas.