Toy Monster - Oppenheimer, Jerry
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This book will be an exhaustively researched look at the toy industry, using Mattel as the center piece. The author will examine today's toy recalls, from China, Mexico, etc, and the impact on the American consumer and international trade relations. The book also looks back at Mattel's history from the creation of Barbie, along with other toys now brand names throughout the world, and finds a long history of cover-up and scandal within the company. Given the highly competitive nature of the toy business, there is industrial espionage and sabotage as well.

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Produktbeschreibung
This book will be an exhaustively researched look at the toy industry, using Mattel as the center piece. The author will examine today's toy recalls, from China, Mexico, etc, and the impact on the American consumer and international trade relations. The book also looks back at Mattel's history from the creation of Barbie, along with other toys now brand names throughout the world, and finds a long history of cover-up and scandal within the company. Given the highly competitive nature of the toy business, there is industrial espionage and sabotage as well.
Autorenporträt
Jerry Oppenheimer has written eight biographies of major American icons, from Martha Stewart and Barbara Walters to the Clintons and Kennedys, and has worked in all facets of journalism, from national investigative re-porting in Washington, D.C., to producing TV news and documentaries. He's quoted in magazines such as Vanity Fair, and is a frequent guest on national TV interview and syndicated magazine shows, including Good Morning America, Entertainment Tonight, Extra, Anderson Cooper 360, Nancy Grace, BBC News, Fox News, and more.
Rezensionen
"Jerry Oppenheimer, best known for mordant biographies like "Just Desserts" (about Martha Stewart) or "State of a Union" (on Bill and Hillary Clinton's marriage), has now trained his sights on the world's biggest toy company -- its egos, scandals and flawed products. In his toyland, nothing is cute." (The Wall Street Journal)

Oppenheimer (Just Desserts) takes a tour of Mattel's seamier side, highlighting its dubious corporate practices and kooky cast in this scathing portrait to be published to coincide with Barbie's 50th anniversary. Drawing on personal interviews and public sources, Oppenheimer paints a bleak picture of the peculiar practices of the adults running the toy company--including the "playboy" Jack Ryan, known as the "Father of Barbie" and rumored to be sexually obsessed with his creation, and Mattel cofounder and white-collar criminal Ruth Handler, who took credit for Barbie's invention. The author chronicles the "Doll Wars"--the fierce competition and eventual litigation between Mattel and the creators of the rival Bratz line, as well as 2007's "Black Friday the 13th," when potentially deadly magnets and lead paint in the company's most popular toys led to two massive recalls. Executive scapegoats and backpedaling resulted in public lashing from the media and intense public mistrust. Fast-paced and engaging, this exposé will absorb readers until the last page and will forever change the way they think about the company. (Mar.) (Publishers Weekly, January 26, 2009)…mehr