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Startups need to choose a name for their business, product, or service that isn't already claimed by someone else. They'll need to register a trademark with the USPTO, know how to deal with infringing use by others, and possibly know how to win a domain name dispute.

Produktbeschreibung
Startups need to choose a name for their business, product, or service that isn't already claimed by someone else. They'll need to register a trademark with the USPTO, know how to deal with infringing use by others, and possibly know how to win a domain name dispute.
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Autorenporträt
Stephen Fishman has dedicated his career as an attorney and author to writing useful, authoritative, and recognized guides on business, taxation, and intellectual property matters for small businesses, entrepreneurs, independent contractors, and freelancers. He is the author of 20 books and hundreds of articles, and has been quoted in The New York Times, Wall Street Journal, Chicago Tribune, and many other publications. Among his books are Every Landlord's Tax Deduction Guide, Deduct It! Lower Your Small Business Taxes, and Working for Yourself: Law & Taxes for Independent Contractors, Freelancers & Gig Workers of All Types, published by Nolo. He is a two-time recipient of the Independent Book Publishers Association's Benjamin Franklin Award.