- Gebundenes Buch
- Merkliste
- Auf die Merkliste
- Bewerten Bewerten
- Teilen
- Produkt teilen
- Produkterinnerung
- Produkterinnerung
A practical and useful resource for valuing trademarks The Second Edition of Trademark Valuation is a fresh presentation of basic valuation principles, together with important recent changes in worldwide financial reporting regulations and an update on the current worldwide legal conditions and litigation situation as they relate to trademarks.
A new section discussing issues surrounding valuation of counterfeits and the economic effects of trademark counterfeiting is included in this informative Second Edition .
Considers methods to determine the real value of your trademark and exploit…mehr
Andere Kunden interessierten sich auch für
- Jennifer C. WolfeDomain Names Rewired69,99 €
- Alexander I. PoltorakEssentials of Intellectual Property37,99 €
- Russell L. ParrIntellectual Property388,99 €
- Richard RazgaitisValuation and Dealmaking of Technology-Based Intellectual Property171,99 €
- William J. MurphyPatent Valuation88,99 €
- H. Jackson KnightPatent Strategy57,99 €
- Edna PasherKnowledge Management51,99 €
-
-
-
A practical and useful resource for valuing trademarks
The Second Edition of Trademark Valuation is a fresh presentation of basic valuation principles, together with important recent changes in worldwide financial reporting regulations and an update on the current worldwide legal conditions and litigation situation as they relate to trademarks.
A new section discussing issues surrounding valuation of counterfeits and the economic effects of trademark counterfeiting is included in this informative Second Edition .
Considers methods to determine the real value of your trademark and exploit its full potential
Offers dozens of case studies that illustrate how to apply valuation methods and strategies to real-world situations
Communicates complex legal and financial concepts, terms, principles, and practices in plain English
Discusses GATT, NAFTA, emerging markets, and other international trademark considerations
The Second Edition of Trademark Valuation is a fresh presentation of basic valuation principles, together with important recent changes in worldwide financial reporting regulations and an update on the current worldwide legal conditions and litigation situation as they relate to trademarks.
A new section discussing issues surrounding valuation of counterfeits and the economic effects of trademark counterfeiting is included in this informative Second Edition .
Considers methods to determine the real value of your trademark and exploit its full potential
Offers dozens of case studies that illustrate how to apply valuation methods and strategies to real-world situations
Communicates complex legal and financial concepts, terms, principles, and practices in plain English
Discusses GATT, NAFTA, emerging markets, and other international trademark considerations
Produktdetails
- Produktdetails
- Wiley Finance Series
- Verlag: Wiley & Sons
- 2. Aufl.
- Seitenzahl: 368
- Erscheinungstermin: 25. November 2013
- Englisch
- Abmessung: 260mm x 183mm x 24mm
- Gewicht: 760g
- ISBN-13: 9781118245262
- ISBN-10: 1118245261
- Artikelnr.: 35454387
- Wiley Finance Series
- Verlag: Wiley & Sons
- 2. Aufl.
- Seitenzahl: 368
- Erscheinungstermin: 25. November 2013
- Englisch
- Abmessung: 260mm x 183mm x 24mm
- Gewicht: 760g
- ISBN-13: 9781118245262
- ISBN-10: 1118245261
- Artikelnr.: 35454387
Lynnfred Smith is a new author who is fascinated with history and science fiction. In 2019, while working for a well-known airline, Lynnfred found himself drawn to write books because of significant present day events which affects our lives daily. He wrote the book Narratives: The Continuing Generational Pandemic in August 2020 to introduce the public to the Ma'riine 4 book series beginning with his new novel Ma'riine: Extinction Level Event 6 (The Medusa Syndrome).
Preface xi Acknowledgments xiii Chapter 1 The Nature of a Trademark 1
Trademark Defined 2 The Legal Underpinnings of Trademarks 17 Trademarks,
Brands, and the Products and Services They Represent 20 Summary 29 Chapter
2 Valuation Basics 31 The Business Enterprise 31 Valuation Principles 46
Property and Rights to Property 50 Premise of Value 51 Valuation Methods 57
Summary 59 Chapter 3 Using Financial Information 61 Financial Reporting 62
Financial Statements and Value: Disaggregating S&R's Assets 65 Tax Issues
77 Summary 81 Chapter 4 Trademark Valuation 83 Cost Method 84 Estimating
Reproduction and Replacement Cost 87 Using the Cost Method for Trademarks
90 Market Method 94 Using the Market Method for Trademarks 98 Income Method
101 Using the Income Method for Trademarks 106 Summary 106 Chapter 5
Trademark Economic Benefit 107 Future Economic Benefit 107 Quantifying
Economic Benefit 116 Direct Techniques 118 Indirect Techniques 133 Summary
137 Chapter 6 Income Method: Economic Life and Risk 139 Defining Economic
Life 140 Trademark Economic Life and Pattern 144 Survivor Curves and
Studies of Historical Life 154 Forecasting Growth 157 S-Curves in General
161 Elements of Risk 164 Summary 171 Chapter 7 The Income Method: Putting
It All Together 173 Trademark Valuation by Residual 173 Multiple
Exploitation Scenarios 184 Valuation Based on Income Allocation 186 Summary
187 Chapter 8 Trademark Licensing Economics 189 Licensing Economics 189
Some General Thoughts 193 Royalty Quantification 195 Quantification
Techniques 197 Scoring and Rating Techniques 201 Discounted Cash Flow Model
205 Dividing the Economic Benefit 208 Another Analytical Technique 210
Rules of Thumb 211 Summary 212 Chapter 9 Quantification of Harm in
Trademark Enforcement Cases 213 Civil Trademark Enforcement Actions 214
Monetary Recovery in Civil Actions 217 Enhancement of Monetary Recovery 227
Valuing Counterfeits for Purposes of Criminal Sentencing 232 Summary 234
Chapter 10 Special Trademark Valuation Situations 235 Trademarks in Finance
235 Trademarks in Bankruptcy 238 Valuation Directions 244 Trademarks and Ad
Valorem Taxes 248 Summary 249 Chapter 11 Global Trademark Issues 251
Trademark Holding Companies 252 The Scourge of Trademark Trolls 253
International Valuation Standards 255 Counterfeiting: A Worldwide Contagion
257 Political/Investment Risk 259 Summary 261 Appendix A Basic Investment
Principles 263 A Certificate of Deposit Example 263 The Arithmetical
Foundation 266 Appendix B Theoretical Foundations for the Determination of
a Fair Rate of Return on Intellectual Property 269 Appendix C Investment
Rate of Return Requirements 271 Investment Risk 272 Required Rate of Return
Components 273 Rate of Return Models 274 Arbitrage Pricing Theory 278
Venture Capital 279 Weighted Average Cost of Capital 281 References 284
Appendix D Predicting Sales and Revenues for New Ventures with Diffusion
Models 285 New Product Sales Forecasting Models: Product Diffusion 286
Types of Product Diffusion Models 288 The Bass Model 290 Caveats of the
Bass Model 293 Summary 294 References 295 Appendix E Dealing with
Uncertainty and Immeasurables in Trademark Asset Valuation 297 Elements of
Valuation Analysis 298 Decision Analysis and Decision Trees 301 Monte Carlo
Techniques 309 Obtaining Information from Indirect Observation 317 Option
Pricing Models 323 Good Enough Decision Making 325 Summary 332 About the
Authors 333 Index 335
Trademark Defined 2 The Legal Underpinnings of Trademarks 17 Trademarks,
Brands, and the Products and Services They Represent 20 Summary 29 Chapter
2 Valuation Basics 31 The Business Enterprise 31 Valuation Principles 46
Property and Rights to Property 50 Premise of Value 51 Valuation Methods 57
Summary 59 Chapter 3 Using Financial Information 61 Financial Reporting 62
Financial Statements and Value: Disaggregating S&R's Assets 65 Tax Issues
77 Summary 81 Chapter 4 Trademark Valuation 83 Cost Method 84 Estimating
Reproduction and Replacement Cost 87 Using the Cost Method for Trademarks
90 Market Method 94 Using the Market Method for Trademarks 98 Income Method
101 Using the Income Method for Trademarks 106 Summary 106 Chapter 5
Trademark Economic Benefit 107 Future Economic Benefit 107 Quantifying
Economic Benefit 116 Direct Techniques 118 Indirect Techniques 133 Summary
137 Chapter 6 Income Method: Economic Life and Risk 139 Defining Economic
Life 140 Trademark Economic Life and Pattern 144 Survivor Curves and
Studies of Historical Life 154 Forecasting Growth 157 S-Curves in General
161 Elements of Risk 164 Summary 171 Chapter 7 The Income Method: Putting
It All Together 173 Trademark Valuation by Residual 173 Multiple
Exploitation Scenarios 184 Valuation Based on Income Allocation 186 Summary
187 Chapter 8 Trademark Licensing Economics 189 Licensing Economics 189
Some General Thoughts 193 Royalty Quantification 195 Quantification
Techniques 197 Scoring and Rating Techniques 201 Discounted Cash Flow Model
205 Dividing the Economic Benefit 208 Another Analytical Technique 210
Rules of Thumb 211 Summary 212 Chapter 9 Quantification of Harm in
Trademark Enforcement Cases 213 Civil Trademark Enforcement Actions 214
Monetary Recovery in Civil Actions 217 Enhancement of Monetary Recovery 227
Valuing Counterfeits for Purposes of Criminal Sentencing 232 Summary 234
Chapter 10 Special Trademark Valuation Situations 235 Trademarks in Finance
235 Trademarks in Bankruptcy 238 Valuation Directions 244 Trademarks and Ad
Valorem Taxes 248 Summary 249 Chapter 11 Global Trademark Issues 251
Trademark Holding Companies 252 The Scourge of Trademark Trolls 253
International Valuation Standards 255 Counterfeiting: A Worldwide Contagion
257 Political/Investment Risk 259 Summary 261 Appendix A Basic Investment
Principles 263 A Certificate of Deposit Example 263 The Arithmetical
Foundation 266 Appendix B Theoretical Foundations for the Determination of
a Fair Rate of Return on Intellectual Property 269 Appendix C Investment
Rate of Return Requirements 271 Investment Risk 272 Required Rate of Return
Components 273 Rate of Return Models 274 Arbitrage Pricing Theory 278
Venture Capital 279 Weighted Average Cost of Capital 281 References 284
Appendix D Predicting Sales and Revenues for New Ventures with Diffusion
Models 285 New Product Sales Forecasting Models: Product Diffusion 286
Types of Product Diffusion Models 288 The Bass Model 290 Caveats of the
Bass Model 293 Summary 294 References 295 Appendix E Dealing with
Uncertainty and Immeasurables in Trademark Asset Valuation 297 Elements of
Valuation Analysis 298 Decision Analysis and Decision Trees 301 Monte Carlo
Techniques 309 Obtaining Information from Indirect Observation 317 Option
Pricing Models 323 Good Enough Decision Making 325 Summary 332 About the
Authors 333 Index 335
Preface xi Acknowledgments xiii Chapter 1 The Nature of a Trademark 1
Trademark Defined 2 The Legal Underpinnings of Trademarks 17 Trademarks,
Brands, and the Products and Services They Represent 20 Summary 29 Chapter
2 Valuation Basics 31 The Business Enterprise 31 Valuation Principles 46
Property and Rights to Property 50 Premise of Value 51 Valuation Methods 57
Summary 59 Chapter 3 Using Financial Information 61 Financial Reporting 62
Financial Statements and Value: Disaggregating S&R's Assets 65 Tax Issues
77 Summary 81 Chapter 4 Trademark Valuation 83 Cost Method 84 Estimating
Reproduction and Replacement Cost 87 Using the Cost Method for Trademarks
90 Market Method 94 Using the Market Method for Trademarks 98 Income Method
101 Using the Income Method for Trademarks 106 Summary 106 Chapter 5
Trademark Economic Benefit 107 Future Economic Benefit 107 Quantifying
Economic Benefit 116 Direct Techniques 118 Indirect Techniques 133 Summary
137 Chapter 6 Income Method: Economic Life and Risk 139 Defining Economic
Life 140 Trademark Economic Life and Pattern 144 Survivor Curves and
Studies of Historical Life 154 Forecasting Growth 157 S-Curves in General
161 Elements of Risk 164 Summary 171 Chapter 7 The Income Method: Putting
It All Together 173 Trademark Valuation by Residual 173 Multiple
Exploitation Scenarios 184 Valuation Based on Income Allocation 186 Summary
187 Chapter 8 Trademark Licensing Economics 189 Licensing Economics 189
Some General Thoughts 193 Royalty Quantification 195 Quantification
Techniques 197 Scoring and Rating Techniques 201 Discounted Cash Flow Model
205 Dividing the Economic Benefit 208 Another Analytical Technique 210
Rules of Thumb 211 Summary 212 Chapter 9 Quantification of Harm in
Trademark Enforcement Cases 213 Civil Trademark Enforcement Actions 214
Monetary Recovery in Civil Actions 217 Enhancement of Monetary Recovery 227
Valuing Counterfeits for Purposes of Criminal Sentencing 232 Summary 234
Chapter 10 Special Trademark Valuation Situations 235 Trademarks in Finance
235 Trademarks in Bankruptcy 238 Valuation Directions 244 Trademarks and Ad
Valorem Taxes 248 Summary 249 Chapter 11 Global Trademark Issues 251
Trademark Holding Companies 252 The Scourge of Trademark Trolls 253
International Valuation Standards 255 Counterfeiting: A Worldwide Contagion
257 Political/Investment Risk 259 Summary 261 Appendix A Basic Investment
Principles 263 A Certificate of Deposit Example 263 The Arithmetical
Foundation 266 Appendix B Theoretical Foundations for the Determination of
a Fair Rate of Return on Intellectual Property 269 Appendix C Investment
Rate of Return Requirements 271 Investment Risk 272 Required Rate of Return
Components 273 Rate of Return Models 274 Arbitrage Pricing Theory 278
Venture Capital 279 Weighted Average Cost of Capital 281 References 284
Appendix D Predicting Sales and Revenues for New Ventures with Diffusion
Models 285 New Product Sales Forecasting Models: Product Diffusion 286
Types of Product Diffusion Models 288 The Bass Model 290 Caveats of the
Bass Model 293 Summary 294 References 295 Appendix E Dealing with
Uncertainty and Immeasurables in Trademark Asset Valuation 297 Elements of
Valuation Analysis 298 Decision Analysis and Decision Trees 301 Monte Carlo
Techniques 309 Obtaining Information from Indirect Observation 317 Option
Pricing Models 323 Good Enough Decision Making 325 Summary 332 About the
Authors 333 Index 335
Trademark Defined 2 The Legal Underpinnings of Trademarks 17 Trademarks,
Brands, and the Products and Services They Represent 20 Summary 29 Chapter
2 Valuation Basics 31 The Business Enterprise 31 Valuation Principles 46
Property and Rights to Property 50 Premise of Value 51 Valuation Methods 57
Summary 59 Chapter 3 Using Financial Information 61 Financial Reporting 62
Financial Statements and Value: Disaggregating S&R's Assets 65 Tax Issues
77 Summary 81 Chapter 4 Trademark Valuation 83 Cost Method 84 Estimating
Reproduction and Replacement Cost 87 Using the Cost Method for Trademarks
90 Market Method 94 Using the Market Method for Trademarks 98 Income Method
101 Using the Income Method for Trademarks 106 Summary 106 Chapter 5
Trademark Economic Benefit 107 Future Economic Benefit 107 Quantifying
Economic Benefit 116 Direct Techniques 118 Indirect Techniques 133 Summary
137 Chapter 6 Income Method: Economic Life and Risk 139 Defining Economic
Life 140 Trademark Economic Life and Pattern 144 Survivor Curves and
Studies of Historical Life 154 Forecasting Growth 157 S-Curves in General
161 Elements of Risk 164 Summary 171 Chapter 7 The Income Method: Putting
It All Together 173 Trademark Valuation by Residual 173 Multiple
Exploitation Scenarios 184 Valuation Based on Income Allocation 186 Summary
187 Chapter 8 Trademark Licensing Economics 189 Licensing Economics 189
Some General Thoughts 193 Royalty Quantification 195 Quantification
Techniques 197 Scoring and Rating Techniques 201 Discounted Cash Flow Model
205 Dividing the Economic Benefit 208 Another Analytical Technique 210
Rules of Thumb 211 Summary 212 Chapter 9 Quantification of Harm in
Trademark Enforcement Cases 213 Civil Trademark Enforcement Actions 214
Monetary Recovery in Civil Actions 217 Enhancement of Monetary Recovery 227
Valuing Counterfeits for Purposes of Criminal Sentencing 232 Summary 234
Chapter 10 Special Trademark Valuation Situations 235 Trademarks in Finance
235 Trademarks in Bankruptcy 238 Valuation Directions 244 Trademarks and Ad
Valorem Taxes 248 Summary 249 Chapter 11 Global Trademark Issues 251
Trademark Holding Companies 252 The Scourge of Trademark Trolls 253
International Valuation Standards 255 Counterfeiting: A Worldwide Contagion
257 Political/Investment Risk 259 Summary 261 Appendix A Basic Investment
Principles 263 A Certificate of Deposit Example 263 The Arithmetical
Foundation 266 Appendix B Theoretical Foundations for the Determination of
a Fair Rate of Return on Intellectual Property 269 Appendix C Investment
Rate of Return Requirements 271 Investment Risk 272 Required Rate of Return
Components 273 Rate of Return Models 274 Arbitrage Pricing Theory 278
Venture Capital 279 Weighted Average Cost of Capital 281 References 284
Appendix D Predicting Sales and Revenues for New Ventures with Diffusion
Models 285 New Product Sales Forecasting Models: Product Diffusion 286
Types of Product Diffusion Models 288 The Bass Model 290 Caveats of the
Bass Model 293 Summary 294 References 295 Appendix E Dealing with
Uncertainty and Immeasurables in Trademark Asset Valuation 297 Elements of
Valuation Analysis 298 Decision Analysis and Decision Trees 301 Monte Carlo
Techniques 309 Obtaining Information from Indirect Observation 317 Option
Pricing Models 323 Good Enough Decision Making 325 Summary 332 About the
Authors 333 Index 335