Tradeshow Success: 14 Proven Steps to Take Your Tradeshow Marketing to the Next Level - Patterson, Timothy
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So...you're in charge of planning your company's trade show marketing strategy. Don't freak out! This easy-to-follow guide has all of the practical tips and tricks you need to become a trade show champion. Author and marketing expert Tim Patterson illustrates how to successfully navigate the world of trade shows and expos using both real and fictional examples that clearly explain all of the crucial steps. From planning to budgeting, from booth design to social media, and from staff training to record keeping, you will learn the art of creating a trade show marketing program that ensures your…mehr

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Produktbeschreibung
So...you're in charge of planning your company's trade show marketing strategy. Don't freak out! This easy-to-follow guide has all of the practical tips and tricks you need to become a trade show champion. Author and marketing expert Tim Patterson illustrates how to successfully navigate the world of trade shows and expos using both real and fictional examples that clearly explain all of the crucial steps. From planning to budgeting, from booth design to social media, and from staff training to record keeping, you will learn the art of creating a trade show marketing program that ensures your company comes out ahead. Building your business can seem like a daunting task, but whether you're new to promotion or this isn't your first rodeo, Patterson's fourteen steps will help you scale the mountain of marketing with ease so you can spend more time enjoying the view. If nothing else, his advice on the whys and hows of using LinkedIn, Twitter, and other social media is worth its weight in gold.
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Autorenporträt
Timothy Patterson is the founder of Communication One Exhibits, a company that helps clients excel at trade show marketing. Formerly an Oregon radio personality grounded in the Top 40 music of the seventies, Patterson spent twenty-five years on the air before switching careers and becoming VP of sales and marketing at Interpretive Exhibits-a move that would eventually lead him to start his own business. An expert on social media and other aspects of exhibit marketing, he often speaks, blogs, and leads webinars on the subject. Patterson is a proud father who loves to ski, beat on the drums, and enjoy good music-both as a listener and a musician.