Traditional Media and the Internet

The Search for Viable Business Models: A Special Double Issue of the International Journal on Media Management
Herausgeber: Chan-Olmsted, Sylvia M.

• Broschiertes Buch

Produktbeschreibung

This special issue addresses the topic of Internet business models from the perspective of the traditional media sectors. The eleven special-theme articles tackle the issues of online content delivery business models, the relationship between online and off-line media products, the Internet's impact on a media value chain, online marketing of music products, Internet content strategies, and comparative studies of Web content and strategies in different countries. From theoretical discussions to empirical investigations, the authors examine fully the traditional medial incumbents' efforts to develop business strategies that leverage their online competencies and suggest the factors that might play a role in this process. This focused theme issue provides readers with a deeper understanding of how the Internet has changed the playing field for the media industries and gives a preliminary view of things to come.

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Produktdetails

• Verlag: Routledge
• Seitenzahl: 150
• Erscheinungstermin: 12. Oktober 2004
• Englisch
• Abmessung: 280mm x 210mm x 8mm
• Gewicht: 386g
• ISBN-13: 9780805895216
• ISBN-10: 0805895213
• Artikelnr.: 22413089

Autorenporträt

Sylvia M. Chan-Olmsted

Inhaltsangabe

Volume 6
Numbers 1 & 2
2004Contents: B.F. Schmid
P. Glotz
J. Haes
B.I. Mierzejewska
Y. Xu
Editorial. S.M. Chan-Olmsted
Introduction: Traditional Media and the Internet: The Search for Viable Business Models. FOCUS THEME ARTICLES.M. Fetscherin
G. Knolmayer
Business Models for Content Delivery: An Empirical Analysis of the Newspaper and Magazine Industry. B. Schulze
T. Hess
B. Eggers
The Internet's Impact on Content Utilization Chains: An Exploratory Case Study on Leading Publishers in Germany. C. Kolo
P. Vogt
Traditional Media and Their Internet Spin-Offs: An Explorative Study on Key Levers for Online Success and the Impact of Offline Reach. B-H. Chang
S-E. Lee
Y-H. Lee
Devising Video Distribution Strategies Via the Internet: Focusing on Economic Properties of Video Products. V.L. Vaccaro
D.Y. Cohn
The Evolution of Business Models and Marketing Strategies in the Music Industry. F. Stahl
M-F. Schäfer
W. Maass
Strategies for Selling Paid Content on Newspaper and Magazine Web sites: An Empirical Analysis of Bundling and Splitting of News and Magazine Articles. H. Beyers
Dayparting Online? Living Up to Its Potential? L. Ha
R. Ganahl
Webcasting Business Models of Clicks-and-Bricks and Pure-Play Media: A Comparative Study of Leading Webcasters in South Korea and the United States. A. Arampatzis
Online Business Models in Greece and the United Kingdom: A Case of Specialist Versus Generic and Public Versus Privately Owned Online News Media. E.P. Bucy
Second Generation Net News: Interactivity and Information Accessibility in the Online Environment. M. Edge
The Failure of Project Eyeball: A Case of Product Overpricing or Market Overcrowding? GENERAL RESEARCH ARTICLES.B.J. Calder
E.C. Malthouse
Qualitative Media Measures: Newspaper Experiences. A.B. Albarran
K.D. Loomis
Regulatory Changes and Impacts on Media Management in the United States: A Look at Early Research. BOOK REVIEWS.N. Simpson
Peter S. Grant and Chris Wood
Blockbusters and the Trade Wars: Popular Culture in a Globalized World.R.H. Mueller
Ángel Arrese
Economic and Financial Press. From the Beginnings to the First Oil Crisis.C.H. Reschke
Wendy J. Gordon and Richard Watt
The Economics of Copyright. Developments in Research and Analysis.B.I. Mierzejewska
Robert G. Picard
Strategic Responses to Media Market Changes.