Trailblazers - Singhal, Himanshu
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Trailblazers: 100 Case Studies in Marketing Brilliance unveils the revolutionary power of marketing that transcends mere transactions to forge lasting cultural phenomena. From Apple's iPod unveiling that reshaped the music industry, to Red Bull and Coca-Cola creating iconic brand experiences, this book chronicles the journey of brands that broke the mold. It's a testament to those who leveraged innovation, psychology, and bold narratives to not just meet, but anticipate consumer desires. For visionaries eager to disrupt and inspire, "Trailblazers" is your guide to the art of marketing that…mehr

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Produktbeschreibung
Trailblazers: 100 Case Studies in Marketing Brilliance unveils the revolutionary power of marketing that transcends mere transactions to forge lasting cultural phenomena. From Apple's iPod unveiling that reshaped the music industry, to Red Bull and Coca-Cola creating iconic brand experiences, this book chronicles the journey of brands that broke the mold. It's a testament to those who leveraged innovation, psychology, and bold narratives to not just meet, but anticipate consumer desires. For visionaries eager to disrupt and inspire, "Trailblazers" is your guide to the art of marketing that changes the world-one campaign at a time. Welcome to the revolution.
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Autorenporträt
Himanshu Singhal is a distinguished figure in live television broadcasting, marketing and strategy, boasting over two decades of expertise bridging academic knowledge and real-world application. Serving as Chief Marketing & Growth Officer and an esteemed alumnus of The Wharton School, MICA Ahmedabad, IIM Calcutta, and Delhi University, his proficiency spans various domains including electric vehicles, automotive, luxury, education, news, and media. He has held pivotal roles at global giants like Royal Enfield, Eicher Motors, Samsung, CNN News, Network 18, India Today Group, Zee Media, Hindustan Times and Conde Nast USA, shaping narratives and driving growth internationally. With a curiosity that led him through 60 countries and every habitable continent, his work is imbued with a unique global perspective.