Andere Kunden interessierten sich auch für
![Service Marketing Strategies for Small and Medium Enterprises]( "Service Marketing Strategies for Small and Medium Enterprises")
Service Marketing Strategies for Small and Medium Enterprises120,99 €![Service Marketing Strategies for Small and Medium Enterprises]( "Service Marketing Strategies for Small and Medium Enterprises")
Service Marketing Strategies for Small and Medium Enterprises154,99 €![Building Brand Equity and Consumer Trust Through Radical Transparency Practices]( "Building Brand Equity and Consumer Trust Through Radical Transparency Practices")
Building Brand Equity and Consumer Trust Through Radical Transparency Practices224,99 €![Handbook of Research on Technology Applications for Effective Customer Engagement]( "Handbook of Research on Technology Applications for Effective Customer Engagement")
Handbook of Research on Technology Applications for Effective Customer Engagement321,99 €![Building a Brand Image Through Electronic Customer Relationship Management]( "Building a Brand Image Through Electronic Customer Relationship Management")
Building a Brand Image Through Electronic Customer Relationship Management188,99 €![Building a Brand Image Through Electronic Customer Relationship Management]( "Building a Brand Image Through Electronic Customer Relationship Management")
Building a Brand Image Through Electronic Customer Relationship Management249,99 €![Practically Radical]( "Practically Radical")
Practically Radical14,99 €
As technology continues to drive innovation and impact societies across multiple national boundaries and cultures, new approaches towards marketing products must be created and implemented to be successful in an era of hypercompetition. Transcultural Marketing for Incremental & Radical Innovation provides in depth discussion on tactics for improving existing products while inventing completely new products and product categories. This publication will prove to be helpful for scholars, practitioners, and university students who wish to better understand the importance of marketing products and services across different cultures and multiple languages.