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Essay from the year 2016 in the subject Business economics - Business Management, Corporate Governance, , language: English, abstract: This critical essay illustrates the transformational leadership of Steve Jobs, using both theory and practice, in light of several definitions of leadership suggested by prior theorists and a review of associated leadership traits, such as charisma, innovation and motivation. This paper also recounts the history of Apple Inc., as co-founded by Steve Jobs in the late 1970s. Furthermore, Apple is reviewed here in terms of Jobs' achievements, such as his creations of the Mac, iTunes and such devices as the iPod, the iPhone and the iPad.Apple stands out from comparable companies due to its unusual selling ideas, which continually rebuild the standards for product, advertising, and business improvement. Apple Computers was created in April 1976 by 25-year-old Steve Wozniak and 21-year old Steve Jobs, neither of whom had graduated from university. The two sold a van to earn start-up money and placed a mini shop in the Jobs' house gargae in California, where they started creating computers. This paper takes a look at the exceptional story behind Apple, Inc.