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This book discusses how the characteristics of Transformational Leadership (TL) can be used to have better customer relationship. More importantly the salespersons' TL has been observed. Both theories of Transformational Leadership and Relationship Marketing have been linked empirically. Finally it is recommending to the practitioners to use transformational leadership qualities of a salesperson to get more relationship oriented output with their customers.

Produktbeschreibung
This book discusses how the characteristics of Transformational Leadership (TL) can be used to have better customer relationship. More importantly the salespersons' TL has been observed. Both theories of Transformational Leadership and Relationship Marketing have been linked empirically. Finally it is recommending to the practitioners to use transformational leadership qualities of a salesperson to get more relationship oriented output with their customers.
Autorenporträt
Nalin Abeysekera (Comercializador Colegiado) es un Profesor Superior adscrito a la Universidad Abierta de Sri Lanka. Es el único Académico del Sistema Universitario Nacional que posee un título y un MBA en Marketing y Calificaciones Profesionales de MCIM(UK) y MSLIM. En 2008 ha ganado 3 medallas de oro por sus logros en el MBA de la Universidad de Colombo, Sri Lanka.