Transformative Concepts for Drug Design: Target Wrapping

From a News Release of the Rice University, Houston, Texas:
"Drug Design: New book introduces fresh approach. Rice professor says drug industry can improve drug safety, lower costs.
The pharmaceutical industry can reduce costs, bring new drugs to market more quickly and decrease the dangerous side effects of new medications if it pays closer attention to the latest research regarding the subtle differences between closely related protein targets.
A new book, "Transformative Concepts for Drug Design: Target Wrapping" (Springer) by Rice University bioengineering professor Ariel Fernandez, suggests new methods the industry can use to improve its bottom line today. ...
Fernandez said it takes about a decade and costs about $1 billion to bring a new drug to market, and the lead time and costs for drug development are increasing."