Transforming Nokia - Siilasmaa, Risto
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The great Nokia turnaround--universal business lessons for leaders in any industry. Nokia once dominated the smartphone industry. It was to mobile phones as Kleenex is to facial tissues. Then iPhones and Androids appeared out of nowhere and pushed Nokia off the cliff. In just four years, the company lost over 90 percent of its value. Revenues were in freefall; massive layoffs became common. Pundits predicted that bankruptcy wasn't a matter of if, it was a matter of when. Then something equally shocking occurred. In record time, Nokia bounced back. With a vengeance. Nokia reinvented itself and…mehr

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Produktbeschreibung
The great Nokia turnaround--universal business lessons for leaders in any industry. Nokia once dominated the smartphone industry. It was to mobile phones as Kleenex is to facial tissues. Then iPhones and Androids appeared out of nowhere and pushed Nokia off the cliff. In just four years, the company lost over 90 percent of its value. Revenues were in freefall; massive layoffs became common. Pundits predicted that bankruptcy wasn't a matter of if, it was a matter of when. Then something equally shocking occurred. In record time, Nokia bounced back. With a vengeance. Nokia reinvented itself and is now the second-biggest player in the $100 billion-dollar global wireless market. Nokia's comeback--Chairman of the Board Risto Siilasmaa--reveals the story of Nokia's fall and resurrection. He reveals the inside story of the collapse and provides survival strategies and change-management methods any business leader can take to the bank. You'll learn how to harness the power of what Siilasmaa calls 'paranoid optimism' and apply his winning entrepreneurial leadership model to rise above any challenge and drive sustainable success. Whether you lead a team or a corporate division, head a start-up or a massive organization, and whether your business is on the rocks or running smoothly, Transforming Nokia provides everything you need to sharpen your foresight, expand your options, seize opportunities, and thrive, no matter what changes tomorrow brings"--
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Autorenporträt
Risto Siilasmaa, Chairman of Nokia, led the company in one of the most successful corporate reinventions ever. The legendary transactions he helped negotiate in just two years--the purchase of complete ownership of NSN, the sale of Nokia's core mobile phone business to Microsoft, and the acquisition of Alcatel-Lucent--pulled Nokia off a trajectory of certain failure and put it on the path to becoming what it is today, one of the world's most successful global technology leaders. >