Covering the key types of promotional texts, including personal, business to business, institutional, business to consumer and advertising, this is the essential text for students, researchers, translators and professionals working in copywriting, marketing, public relations or related areas.
Covering the key types of promotional texts, including personal, business to business, institutional, business to consumer and advertising, this is the essential text for students, researchers, translators and professionals working in copywriting, marketing, public relations or related areas.
Ira Torresi has taught Translation from English into Italian for several years at the University of Macerata and in the Department of Interpreting and Translation (DIT) at the University of Bologna, Forlì, Italy. She currently teaches Interpreting between English and Italian at the DIT. Her research publications include studies on intercultural issues in the translation of advertising material. She also works as a freelance interpreter and translator, and has considerable experience in the promotional and advertising sector.
Inhaltsangabe
List of Tables and Illustrations Acknowledgements for the first edition Acknowledgements for the second edition 1 Introduction: Why a Book on the Translation of Promotional Texts? 2 Promotional Translation and Professional Practice 3 Key Issues in Promotional Translation 4 Translating Self-Promotion 5 Translating Business-to-Business Promotion 6 Translating Institutional Promotion 7 Translating Business-to-Consumer Promotion Appendix A Glossary of Terms References Index
List of Tables and Illustrations Acknowledgements for the first edition Acknowledgements for the second edition 1 Introduction: Why a Book on the Translation of Promotional Texts? 2 Promotional Translation and Professional Practice 3 Key Issues in Promotional Translation 4 Translating Self-Promotion 5 Translating Business-to-Business Promotion 6 Translating Institutional Promotion 7 Translating Business-to-Consumer Promotion Appendix A Glossary of Terms References Index
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