Transmedia Storytelling in East Asia

The Age of Digital Media
Herausgeber: Jin, Dal Yong

• Broschiertes Buch

Produktbeschreibung

This book offers a thorough investigation of the recent surge of webtoons and manga/animation as the sources of transmedia storytelling for popular culture, not only in East Asia but in the wider global context.

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Produktdetails

• Verlag: Routledge
• Seitenzahl: 270
• Erscheinungstermin: 29. August 2022
• Englisch
• Abmessung: 234mm x 156mm x 15mm
• Gewicht: 415g
• ISBN-13: 9781032400228
• ISBN-10: 1032400226
• Artikelnr.: 71602657

Autorenporträt

Dal Yong Jin is Distinguished SFU Professor. Jin's major research interests are on digital platforms and digital games, globalization and media, transnational cultural studies, and the political economy of media and culture. Jin's books include Korea's Online Gaming Empire (MIT Press, 2010), New Korean Wave: transnational cultural power in the age of social media (University of Illinois Press, 2016), Smartland Korea: mobile communication, culture and society (University of Michigan Press, 2017), and Globalization and Media in the Digital Platform Age (Routledge, 2019).

Inhaltsangabe

1. East Asian Transmedia Storytelling in the Age of Digital Media -
Introduction Part I. Asian Culture and Transmedia 2. Dynamic texts as
hotbeds for transmedia storytelling: a case study on the story universe of
The Journey to the West 3. The storyteller who crosses boundaries in Korean
reality television: transmedia storytelling in New Journey to the West 4.
Chapter 4. Snack Culture's Dream of Big Screen: Korean Webtoon's Transmedia
Storytelling 5.Sword art everywhere: narrative, characters, and setting in
the transmedia extension of the Sword Art Online franchise Part II. Digital
Media and Storytelling 6. Dynamics between agents in the new webtoon
ecosystem in Korea: responses to waves of transmedia and Transnationalism
7. Do Webtoon-Based TV Dramas Represent Transmedia Storytelling?:
Industrial Factors Leading to Webtoon-Based TV Dramas 8. The Multimedia
Life of a Korean Graphic Novel: a case study of Yoon Taeho's Ikki 9.
Media's representation of female soldiers and their femininity: a case
study of Korean webtoon Beautiful Gunbari Part III. Platform Politics and
Media Convergence 10. Managing the media mix: industrial reflexivity in the
anime system 11. Yokai monsters at large: Mizuki Shigeru's manga,
transmedia practices, and (lack of) cultural politics 12. Transmedia as
Environment: Sekai-kei and the Social in Japan's Neoliberal Convergence
13. From Media Mix to Platformization: The Transmedia Strategy of IP in
One Hundred Thousand Bad Jokes