Transmediality and Advertising in Brazilian Fictional Works - Colatusso, Vanessa de Cassia Witzki
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This study aims to analyze the Brazilian project Latitudes (2013), based on a narrative marked by contemporaneity, working with media strategies such as transmedia (according to Henry Jenkins) and the presence of advertising in its plot. We are particularly interested in understanding the effects of meaning they bring to the work as a whole. To this end, we carried out a theoretical mapping of the notions of series and their developments, according to authors such as Umberto Eco (1989) and François Jost (2012). In the second part of the analysis, we investigated the advertising present in the…mehr

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Produktbeschreibung
This study aims to analyze the Brazilian project Latitudes (2013), based on a narrative marked by contemporaneity, working with media strategies such as transmedia (according to Henry Jenkins) and the presence of advertising in its plot. We are particularly interested in understanding the effects of meaning they bring to the work as a whole. To this end, we carried out a theoretical mapping of the notions of series and their developments, according to authors such as Umberto Eco (1989) and François Jost (2012). In the second part of the analysis, we investigated the advertising present in the work, with the insertion of products, brands and the sale of a way of life, dialoguing with authors such as Rogério Covaleski (2015), John Berger (1974) and Luiz Celso de Piratininga (1994).
Autorenporträt
Doctorante en communication et en langues à l'université Tuiuti de Paraná. Elle est titulaire d'une maîtrise en communication et en langues, spécialisée dans l'organisation d'événements, est une publiciste professionnelle ayant de l'expérience dans la publicité médicale, et travaille dans les domaines de la communication, du marketing et de la vente au détail. Elle mène des recherches sur le transmédia, la consommation des médias et le cinéma brésilien.