"Transnational Management offers an integrated framework describing the strategic tasks, organizational capabilities and management roles and responsibilities for successful and responsible managers of international businesses in today's global environment. Original frameworks, influential concepts and practical examples are included throughout"--
"Transnational Management offers an integrated framework describing the strategic tasks, organizational capabilities and management roles and responsibilities for successful and responsible managers of international businesses in today's global environment. Original frameworks, influential concepts and practical examples are included throughout"--Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Christopher A. Bartlett is Professor Emeritus at Harvard Business School. His research and teaching have focused on strategic and organizational challenges confronting managers in multinational corporations. He is the author or co-author of nine books, including Managing across Borders: The Transnational Solution (co-authored with Sumantra Ghoshal, 2002), which was named by the Financial Times as one of the 50 most influential business books of the twentieth century. He has also researched and written over 100 case studies and teachings notes, and is Harvard's best-selling case author with over 6 million copies sold. In 2001, he received the Academy of Management's International Division's Distinguished Scholar Award. His is a Fellow of the Academy of Management, the Academy of International Business, the Strategic Management Society, and the World Economic Forum.
Inhaltsangabe
Introduction: so what is transnational management?; Part I. The Strategic Imperatives: 1. Expanding abroad: motivations, means and mentalities; 2. Understanding the international context: responding to conflicting environmental forces; 3. Developing transnational strategies: building layers of competitive advantage; Part II. The Organizational Challenge: 4. Developing a transnational organization: managing integration, responsiveness and flexibility; 5. Creating worldwide innovation and learning: exploiting cross-border knowledge management; 6. Engaging in cross-border collaboration: managing across corporate boundaries; Part III. The Managerial Implications: 7. Building new management capabilities: key to effective implementation; 8. Shaping the transnational's future: defining an evolving global role.
Introduction: so what is transnational management?; Part I. The Strategic Imperatives: 1. Expanding abroad: motivations, means and mentalities; 2. Understanding the international context: responding to conflicting environmental forces; 3. Developing transnational strategies: building layers of competitive advantage; Part II. The Organizational Challenge: 4. Developing a transnational organization: managing integration, responsiveness and flexibility; 5. Creating worldwide innovation and learning: exploiting cross-border knowledge management; 6. Engaging in cross-border collaboration: managing across corporate boundaries; Part III. The Managerial Implications: 7. Building new management capabilities: key to effective implementation; 8. Shaping the transnational's future: defining an evolving global role.
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