Transtheoretical Model of Change for Fruit and Vegetable Consumption

Transtheoretical Model of Change for Fruit and Vegetable Consumption

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Nutrition education messages about the adequate amount of fruits and vegetables in the diet have the potential to disseminate information the optimum level of fruit and vegetable intake to the population. However, this potential will be effective, only if the audience incorporates these messages. To facilitate the acceptance of nutrition education messages, we need to understand the process of behavior change across different behaviors and cultural/ethnic groups. This book examines the applicability of the Transtheoretical Model of Change (TTM) for fruit and vegetable eating behavior in male N...