Told from the viewpoint of four generations of the Gentine family, this portrait reveals the secrets that enable Sargento Cheese to become an industry leader and provides entrepreneurs with key managerial strategies that will help them succeed in business and life.
Told from the viewpoint of four generations of the Gentine family, this portrait reveals the secrets that enable Sargento Cheese to become an industry leader and provides entrepreneurs with key managerial strategies that will help them succeed in business and life.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Tom Faley, as a twenty-nine-year employee of Sargento, had the opportunity to share numerous, private conversations with the founder, Leonard Gentine, before his passing. As a long-term veteran of Sargento, Tom speaks on a large portion of the corporate history from first-hand experience. Holding an MBA in Marketing, Tom played active roles in shaping Sargento, including starting and developing many departments within the company: marketing, consumer research, consumer promotions and new product development. In addition, he holds a patent in his name for Sargento. For over eight years, he has written a blog as well as weekly essays underscoring the company's culture.
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