Children show me in their playful smiles the divine in everyone.This simple goodness shines straight from their hearts and only asks to be lived!- Anonymous For a child we cannot say tomorrow, his name is today. Child rearing is an art and needs to be deeply understood and nurtured. Illnesses in children can range from the mild ones to life threatening ones and can have everlasting impact on the lives of not only children but also their families. Present work is a sincere attempt to look into the treatment seeking behavior of families during illnesses of under five children in rural Central India and various factors associated with it. It gives interesting insights and leaves us to have more food for thought. Get ready for this intriguing journey. Bon reading!