Treehugging 2.0: Powerful Niche Media in the Battle for a Better Future? - Dalhues, Karin
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The internet has become a powerful tool to mobilize audiences and spread information quickly. This book looks at environmental blogs in Germany and the UK, and compares their approaches to make their message heard. In particular, the study compares structural features of the blogs such as the length of entries or the number of comments that the blog posts earn but, it also looks at the bigger picture: how significant is the environmental blogosphere for the media landscape? Are these blogs able to motivate their readers to take action? This book attempts to explain the similarities and…mehr

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Produktbeschreibung
The internet has become a powerful tool to mobilize audiences and spread information quickly. This book looks at environmental blogs in Germany and the UK, and compares their approaches to make their message heard. In particular, the study compares structural features of the blogs such as the length of entries or the number of comments that the blog posts earn but, it also looks at the bigger picture: how significant is the environmental blogosphere for the media landscape? Are these blogs able to motivate their readers to take action? This book attempts to explain the similarities and differences between UK and German green bloggers that are rooted in the particular development of the environmental movement, and formed by culture. Due to the fast pace that the internet develops at, this book must be regarded as a snapshot of the blogosphere in the year of 2011 which enables the reader to draw conclusions on the further development that the internet has taken up to the present moment.
Autorenporträt
Karin Dalhues, M. A., was born in Coesfeld, Germany in 1987. She studied at different European universities, namely in the UK, the Netherlands, Spain and Bulgaria, and completed her studies with a Master¿s degree in International Communication. Her particular interest in foreign languages and culture as well as her concern for environmental issues and sustainable development caused the writing of this book about the environmental blogosphere in Germany and the UK.