The book presents a variety of perspectives, strategies, and suggestions on how to design, structure, and execute Qualitative Methods, and to perform Data Analysis techniques. The use of metaphors, parables, and real-life episodes add to the strength of the book; while addressing misconceptions, and negative perceptions, it provides practical guidance on how to avoid the pitfalls. The book will benefit students planning to use Qualitative Methods for their PhD research projects in Social Sciences, and academics who are new to thesis supervision in this area.