This book provides insights into important trends and future scenarios in the global tourism and travel industry. It analyses current challenges in the aviation and hospitality industry, in destination management and in marketing and distribution management.
This book provides insights into important trends and future scenarios in the global tourism and travel industry. It analyses current challenges in the aviation and hospitality industry, in destination management and in marketing and distribution management.
Artikelnr. des Verlages: 80029665, 978-3-642-17766-8
2011
Seitenzahl: 368
Erscheinungstermin: 29. Januar 2011
Englisch
Abmessung: 241mm x 160mm x 25mm
Gewicht: 682g
ISBN-13: 9783642177668
ISBN-10: 3642177662
Artikelnr.: 32459669
Autorenporträt
Dr. Roland Conrady ist Professor für BWL an der FH Heilbronn.
Inhaltsangabe
New Data on Tourism and Changing Travel Behaviour.- Challenges in Global Aviation Management.- Hospitality Management in a Changing Environment.- Destination Management: Product - Branding - Promotion.- Marketing Management in Global Tourism: Identifying New Opportunities.- Business Travel Management: Costs - Yield - Success.- Corporate Social Responsibility: Help or Hindrance?.- Beyond the Boundaries of the Tourism Industry.
New Data on Tourism and Changing Travel Behaviour.- Challenges in Global Aviation Management.- Hospitality Management in a Changing Environment.- Destination Management: Product - Branding - Promotion.- Marketing Management in Global Tourism: Identifying New Opportunities.- Business Travel Management: Costs - Yield - Success.- Corporate Social Responsibility: Help or Hindrance?.- Beyond the Boundaries of the Tourism Industry.
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