Paul Dolan

True to Our Roots

Fermenting a Business Revolution

• Gebundenes Buch

Produktbeschreibung

"Paul Dolan has not only led the way to sustainability in California viticulture, but has demonstrated that one person in one company can transform an entire industry. If only there were a roomful of Paul Dolans in America, we would be a profoundly different and better country in twenty years. May it be so." PAUL HAWKEN Author, The Ecology of Commerce SET AGAINST THE COLORFUL BACKDROP of the California wine industry, True to Our Roots: Fermenting a Business Revolution is the story of how Paul Dolan led Fetzer Vineyards to industry and market leadership while successfully pioneering the path of sustainability. Here for the first time are the six guiding principles Dolan discovered and developed at Fetzer, which can help managers everywhere build and grow stronger, more sustainable companies.

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Produktdetails

• Verlag: Wiley
• Seitenzahl: 240
• Erscheinungstermin: 1. November 2003
• Englisch
• Abmessung: 240mm x 161mm x 17mm
• Gewicht: 528g
• ISBN-13: 9781576601501
• ISBN-10: 1576601501
• Artikelnr.: 22026159

Autorenporträt

Paul Dolan believes that business leaders can help make a better world, and he sees Mendocino County, California, as fertile ground to grow this vision. As president of Fetzer Vineyards (1992-2004) where he also served as winemaker (1977-1992) and managing director for new products and strategic development with the wine group of Brown-Forman Corporation, he led a transformation that put the company at the forefront of organic viticulture and sustainable business. With the creation of Mendocino Wine Company (MWC), a partnership of the Dolan and Thornhill families, leadership in sustainable winegrowing continues, cradled in the open, creative atmosphere of Mendocino County. A native Californian descended from three generations of distinguished winemakers, Dolan graduated from Santa Clara University with a degree in business and finance and holds a master's degree in enology from California State University, Fresno. Dolan serves on the boards of Wine Institute and Business for Social Responsibility, and is a founder of Wine Vision. He participated on President Clinton's Council on Sustainable Development, and chaired the California Sustainable Winegrowing Alliance Board. Dolan continues to advocate for sustainability and organic farming based on the simple premise that his natural view of our relationship with the world is not only the right view, but also delivers better products and healthier lives.

Inhaltsangabe

Acknowledgments ix
Preface xi
Foreword xiii
In this undated memoir, found after his death, Bernard "Barney" Fetzer
describes finding and buying the run-down rural ranch where he ultimately
founded Fetzer Vineyards.
Introduction 1
Sustainability: Fetzer's Business Revolution
Fetzer has balanced economic success with environmental and social
responsibility for more than ten years, winning innumerable awards for wine
quality and sustainable business practices while growing the business 100
percent.
Chapter 1 Your Business Is Part of a Much Larger System 29
We are not alone, we are interconnected, and we can make a difference. This
awareness opens up unlimited opportunities for transforming relationships
with employees, suppliers, business partners, and other stakeholders.
Chapter 2 Your Company's Culture Is Determined by the Context You Create
for It 53
With the right business context, sustainability is no longer a management
concept or social philosophy, but a practical framework for concerted
action by everyone throughout the organization.
Chapter 3 The Soul of a Business Is Found in the Hearts of Its People 79
Sustainable businesses must accomplish a transition from mere
accountability-doing what's expected-to broader responsibility for
maximizing profits in a way that heals the earth and supports human rights.
Chapter 4 True Power Is Living What You Know 103
Integrity is the root of sustainability. At Fetzer Vineyards, this
awareness has driven everything from waste reduction and energy
conservation to large-scale organic viticulture, worker housing programs,
and "green" facility construction.
Chapter 5 You Can't Predict the Future, but You Can Create It 135
Fetzer creates its future from the future, by painting vivid pictures of
new possibilities and managing its business "backward" from those pictures
rather than forward from a present that's tied inexorably to the past.
Chapter 6 There Is a Way to Make an Idea's Time Come 153
Fetzer Vineyards has taken public stands on sustainable winegrowing,
vineyard development, and zero waste. These stands have already begun
changing the context for the California wine industry, by expanding
people's understanding of what's possible.
Afterword: Grapes Into Wine 171
Making great wine is hard work-even when you've been doing it for decades.
At the same time, growing premium wine grapes without synthetic chemicals
is a choice that the entire industry could easily make.
Fetzer History and Future Development 183
A Fetzer Vineyards Time Line Follow the company's progress from a small
family operation to one of America's largest premium wine producers.
Fetzer Environmental Record Fetzer's efforts on behalf of the environment
have been recognized locally, statewide, nationally, and internationally.
The Future of Fetzer: A Vision of 2005 How Fetzer has created the future
from the future.
Resources 197
Index 203
List of Illustrations 209

Rezensionen

"Paul Dolan has not only led the way to sustainability inCalifornia viticulture but has demonstrated that one person in onecompany can transform an entire industry. If only there were aroomful of Paul Dolans in America, we would be a profoundlydifferent and better country in twenty years. May it be so."
--Paul Hawken
Author, The Ecology of Commerce

"There are but few companies worldwide that are actually takingpositive and active steps toward sustainable commerce. Paul Dolanhas led Fetzer Vineyards with a strong commitment to define newbusiness principles for the future. I commend Fetzer for forgingthis path and Paul Dolan for documenting the defining principles inthis book."
--Yvon Chouinard
Owner, Patagonia, Inc.

"Paul Dolan is my hero. He's the best example out there of how tocreate genuine sustainability in a business while being part of apublicly traded company. This is no small feat. Dolan pulls it offbecause he manages truly from his heart. His book is aninspiration."
--Marjorie Kelly
Cofounder and Publisher, Business Ethics magazine
Author, The Divine Right of Capital

"Businesses have a new bottom line to work towards:sustainability. Read True to Our Roots to understandits importance and how to achieve it. It may make thedifference between success and failure."
--Harry Paul
Coauthor, FISH! A Remarkable Way to Boost Morale and ImproveResults

"Paul Dolan writes compellingly of new possibilities for businessand the potential to change the way we work and live and sustainour planet for future generations. Going beyond the conventionalwisdom, he demonstrates how we can, with enough courage andimagination, reshape the world in a more equitable way whenbusiness invests in the well-being of its employees, the community,and the environment."
--Arnold S. Hiatt
Former CEO, Stride Rite Corporation
Chairman, Stride Rite Foundation

"Paul Dolan is a provocative and creative leader who has providedan insightful pathway of excellence not just for the currentgeneration but for generations to come. True to Our Rootswas illuminating to read--and reread--containing gems ofwisdom that go beyond our vineyards and wine cellars to rules ofconduct for everyday life. His axioms and guidelines can beapplied to all competitive enterprise."
--John A. De Luca
Executive Vice Chairman, Wine Institute

"If you know Paul Dolan, it will come as no surprise that Trueto Our Roots is honest, thoughtful, and inspiring. This isPaul's story. It's about his respect for nature and forhumankind and how he has found a path to serve both in creating asuccessful and sustainable business. Paul's ideas are ofgreat importance. If his writings were wine bottles,you'd carry them to friends you care about."
--Robert H. Dunn
CEO, Business for Social Responsibility

"Higher-quality products. Lower costs. Fifteen percentearnings growth for a decade. The largest-selling brand in theindustry. Sound good? In True to Our Roots, CEOPaul Dolan shows how he used the challenges of sustainability tocatalyze a business revolution at Fetzer--to the benefit not onlyof wine connoisseurs and shareholders but also workers,communities, and the planet. A very important read for anyoneinterested in learning how to create truly sustainablevalue."
--Stuart L. Hart
S.C. Johnson Professor of Sustainable Global Enterprise,
Johnson School of Management, Cornell University

"Ever wondered what sustainability tastes like? Paul Dolan knows.Uncork. Savour. Understand. Adopt. And adapt."
--John Elkington
Cofounder and Chair, SustainAbility