Trust and Power examines the three major phases of the automobile market and argues that its corporations have faced conflicts with the very customers whose loyalty they sought. Such conflicts were present from the early 1900s through to the post-World War II market.
Trust and Power examines the three major phases of the automobile market and argues that its corporations have faced conflicts with the very customers whose loyalty they sought. Such conflicts were present from the early 1900s through to the post-World War II market.
Introduction Part I. A New Market, 1896-1916: 1. Risks of innovation, risks of injury 2. New firms and the problem of social costs Part II. A Mass Market, 1916-41: 3. Corporate strategies and consumers' loyalty 4. Engineering a mass product 5. A machine age aesthetic 6. The franchised car dealer and consumers' marketing dilemma Part III. A Mature Market, 1945-65: 7. Automobiles and institutional change Conclusion Appendix: Automobile dealer agreements and sales manager contracts, 1900-14 Index.
Introduction Part I. A New Market, 1896-1916: 1. Risks of innovation, risks of injury 2. New firms and the problem of social costs Part II. A Mass Market, 1916-41: 3. Corporate strategies and consumers' loyalty 4. Engineering a mass product 5. A machine age aesthetic 6. The franchised car dealer and consumers' marketing dilemma Part III. A Mature Market, 1945-65: 7. Automobiles and institutional change Conclusion Appendix: Automobile dealer agreements and sales manager contracts, 1900-14 Index.
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