Sally H. Clarke (Austin University of Texas)

Trust and Power

Consumers, the Modern Corporation, and the Making of the United States Automobile Market

• Broschiertes Buch

Produktbeschreibung

Trust and Power examines the three major phases of the automobile market and argues that its corporations have faced conflicts with the very customers whose loyalty they sought. Such conflicts were present from the early 1900s through to the post-World War II market.

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Produktdetails

• Verlag: Cambridge University Press
• Seitenzahl: 316
• Erscheinungstermin: 30. Juni 2009
• Englisch
• Abmessung: 229mm x 152mm x 19mm
• Gewicht: 516g
• ISBN-13: 9780521120388
• ISBN-10: 0521120381
• Artikelnr.: 27006744

Inhaltsangabe

Introduction
Part I. A New Market, 1896-1916: 1. Risks of innovation, risks of injury
2. New firms and the problem of social costs
Part II. A Mass Market, 1916-41: 3. Corporate strategies and consumers' loyalty
4. Engineering a mass product
5. A machine age aesthetic
6. The franchised car dealer and consumers' marketing dilemma
Part III. A Mature Market, 1945-65: 7. Automobiles and institutional change
Conclusion
Appendix: Automobile dealer agreements and sales manager contracts, 1900-14
Index.