Nick Morgan
Trust Me
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Nick Morgan
Trust Me
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In this book, acclaimed communications coach Nick Morgan shows how you can become an effective, charismatic speaker by communicating with authenticity and respect for your audience. Trust Me presents a four-step process (which Morgan perfected while teaching at Harvard) that enables you to find your own best personal communication style to maximize your persuasiveness and presence. This proven process works whether you're speaking to a group or in a one-on-one conversation. As Morgan explains, we are all unconscious experts in reading each other's body language. When words and body language…mehr
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In this book, acclaimed communications coach Nick Morgan shows how you can become an effective, charismatic speaker by communicating with authenticity and respect for your audience. Trust Me presents a four-step process (which Morgan perfected while teaching at Harvard) that enables you to find your own best personal communication style to maximize your persuasiveness and presence. This proven process works whether you're speaking to a group or in a one-on-one conversation. As Morgan explains, we are all unconscious experts in reading each other's body language. When words and body language are in conflict, we believe the body language every time. This makes conscious efforts to change our unconscious behavior difficult. Even momentary lapses are perceptible to the audience. The key to success is to train your body language to unconsciously align with your message. Trust Me outlines the four steps to communication success: * OPENNESS * CONNECTION * PASSION * LISTENING In addition, the book offers an in-depth analysis of the research that underlies the four-step process and includes tips for controlling fear when communicating. At a time when there is little tolerance for hype and spin, this book offers a practical, clear guide for becoming a persuasive and authentic communicator.
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Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Produktdetails
- Produktdetails
- Verlag: Wiley
- Seitenzahl: 224
- Erscheinungstermin: 1. Dezember 2008
- Englisch
- Abmessung: 235mm x 157mm x 17mm
- Gewicht: 481g
- ISBN-13: 9780470404355
- ISBN-10: 0470404353
- Artikelnr.: 24878871
- Verlag: Wiley
- Seitenzahl: 224
- Erscheinungstermin: 1. Dezember 2008
- Englisch
- Abmessung: 235mm x 157mm x 17mm
- Gewicht: 481g
- ISBN-13: 9780470404355
- ISBN-10: 0470404353
- Artikelnr.: 24878871
Nick Morgan worked in various senior Purchasing, Sales and Customer Service roles with BP where he learned the "tricks of the trade" around developing and maintaining good supplier and customer relationships. He decided to have a career change and set up an online business based on the travel gadgets and accessories product market.Now four years into this venture, Nick has learned how the online business works the hard way. He has his own ecommerce store and has successfully opened shops on behalf of Amazon in the UK, France, Germany, Spain and Italy. He also has an online shop on eBay and overall has met and dealt with all the challenges that most people will face setting up an online venture.
Introduction 1
Every communication is both a verbal and a nonverbal conversation
We are all unconscious experts in each other's body language
1 Leaders Need Both Charisma and Authenticity 7
You need charisma and authenticity to lead effectively
Gesture can convey meaning independent of words
Our most important dialogues with others take place nonverbally
2 Aligning the Two Conversations Will Make You a Powerful Communicator 21
Communications that align both the content and the nonverbal conversations
can be powerful
We unconsciously ascribe intent to the gestures we see
The paradox of leadership today is that you have to practice to look
spontaneous
3 Being Open, Part One: How to Master the Verbal Conversation 35
The verbal aspect of openness involves clarity of intent
The content of an open communication begins with clear framing
To conclude an open communication, reach agreement about what has been said
4 Being Open, Part Two: How to Master the Nonverbal Conversation 43
Trust is the essential goal of an open, nonverbal conversation
When you communicate, you create a persona that other people unconsciously
decode
If you work on the conscious control of intention, your gestures take care
of themselves
5 Being Connected, Part One: How to Master the Verbal Connection 59
Connected communication deals with the audience's concerns
Connected communication is direct and simple
Connected communication is reciprocal
6 Being Connected, Part Two: How to Master the Nonverbal Connection 71
Connection is first and foremost about closeness
Everything significant between people happens in personal space or intimate
space
You can signal your intent with your posture
7 How to Be Passionate with Content 79
Label the emotion
Tell an uncomfortable truth
Verbal restraint can be a more powerful indicator of depth of feeling than
excess
8 How to Be Passionate Nonverbally 93
The first place people look to find passion is in the voice
A good voice needs resonance and presence
Focus on your emotional attitude toward your meeting, topic, or event
9 Listening, Part One: How to Listen Verbally - and Charismatically 101
At its most basic, good listening offers feedback
The most powerful kind of listening is empathic and analytical
Identify the emotion and state its underlying causes without trying to
solve the problem
10 Listening, Part Two: How to Listen Nonverbally - and Charismatically 111
Listen with your whole body
Listening is at the heart of real charisma
You must learn to read others' emotions consciously
11 How to Read Others 121
Openness is expressed through the face and torso
Your unconscious evaluation will be more accurate than your conscious one
(at fi rst)
Look for overall body orientation to determine the state of your alliances
12 Principles of Persuasive Content 143
Phrase your arguments so that your listeners can hear them
Persuasive rhetoric has a clear goal in mind and is usually transparent
about it
Authenticity and charisma in content require self-revelation in a
confessional age
13 Principles of Persuasive Nonverbal Communication 161
If the two conversations are aligned, you can be an effective communicator
Decision making is largely an emotional, and therefore a nonverbal, process
Authenticity and charisma derive from becoming open, connected, passionate,
and listening with and to your audience
14 Conclusion: Leadership Is Communication 173
Control your body language by controlling your intent
Watch for unconscious betrayals through your body language
Repetition is the key to the unconscious
Notes 189
Acknowledgments 197
The Author 199
Index 201
Every communication is both a verbal and a nonverbal conversation
We are all unconscious experts in each other's body language
1 Leaders Need Both Charisma and Authenticity 7
You need charisma and authenticity to lead effectively
Gesture can convey meaning independent of words
Our most important dialogues with others take place nonverbally
2 Aligning the Two Conversations Will Make You a Powerful Communicator 21
Communications that align both the content and the nonverbal conversations
can be powerful
We unconsciously ascribe intent to the gestures we see
The paradox of leadership today is that you have to practice to look
spontaneous
3 Being Open, Part One: How to Master the Verbal Conversation 35
The verbal aspect of openness involves clarity of intent
The content of an open communication begins with clear framing
To conclude an open communication, reach agreement about what has been said
4 Being Open, Part Two: How to Master the Nonverbal Conversation 43
Trust is the essential goal of an open, nonverbal conversation
When you communicate, you create a persona that other people unconsciously
decode
If you work on the conscious control of intention, your gestures take care
of themselves
5 Being Connected, Part One: How to Master the Verbal Connection 59
Connected communication deals with the audience's concerns
Connected communication is direct and simple
Connected communication is reciprocal
6 Being Connected, Part Two: How to Master the Nonverbal Connection 71
Connection is first and foremost about closeness
Everything significant between people happens in personal space or intimate
space
You can signal your intent with your posture
7 How to Be Passionate with Content 79
Label the emotion
Tell an uncomfortable truth
Verbal restraint can be a more powerful indicator of depth of feeling than
excess
8 How to Be Passionate Nonverbally 93
The first place people look to find passion is in the voice
A good voice needs resonance and presence
Focus on your emotional attitude toward your meeting, topic, or event
9 Listening, Part One: How to Listen Verbally - and Charismatically 101
At its most basic, good listening offers feedback
The most powerful kind of listening is empathic and analytical
Identify the emotion and state its underlying causes without trying to
solve the problem
10 Listening, Part Two: How to Listen Nonverbally - and Charismatically 111
Listen with your whole body
Listening is at the heart of real charisma
You must learn to read others' emotions consciously
11 How to Read Others 121
Openness is expressed through the face and torso
Your unconscious evaluation will be more accurate than your conscious one
(at fi rst)
Look for overall body orientation to determine the state of your alliances
12 Principles of Persuasive Content 143
Phrase your arguments so that your listeners can hear them
Persuasive rhetoric has a clear goal in mind and is usually transparent
about it
Authenticity and charisma in content require self-revelation in a
confessional age
13 Principles of Persuasive Nonverbal Communication 161
If the two conversations are aligned, you can be an effective communicator
Decision making is largely an emotional, and therefore a nonverbal, process
Authenticity and charisma derive from becoming open, connected, passionate,
and listening with and to your audience
14 Conclusion: Leadership Is Communication 173
Control your body language by controlling your intent
Watch for unconscious betrayals through your body language
Repetition is the key to the unconscious
Notes 189
Acknowledgments 197
The Author 199
Index 201
Introduction 1
Every communication is both a verbal and a nonverbal conversation
We are all unconscious experts in each other’s body language
1 Leaders Need Both Charisma and Authenticity 7
You need charisma and authenticity to lead effectively
Gesture can convey meaning independent of words
Our most important dialogues with others take place nonverbally
2 Aligning the Two Conversations Will Make You a Powerful Communicator 21
Communications that align both the content and the nonverbal conversations can be powerful
We unconsciously ascribe intent to the gestures we see
The paradox of leadership today is that you have to practice to look spontaneous
3 Being Open, Part One: How to Master the Verbal Conversation 35
The verbal aspect of openness involves clarity of intent
The content of an open communication begins with clear framing
To conclude an open communication, reach agreement about what has been said
4 Being Open, Part Two: How to Master the Nonverbal Conversation 43
Trust is the essential goal of an open, nonverbal conversation
When you communicate, you create a persona that other people unconsciously decode
If you work on the conscious control of intention, your gestures take care of themselves
5 Being Connected, Part One: How to Master the Verbal Connection 59
Connected communication deals with the audience’s concerns
Connected communication is direct and simple
Connected communication is reciprocal
6 Being Connected, Part Two: How to Master the Nonverbal Connection 71
Connection is first and foremost about closeness
Everything significant between people happens in personal space or intimate space
You can signal your intent with your posture
7 How to Be Passionate with Content 79
Label the emotion
Tell an uncomfortable truth
Verbal restraint can be a more powerful indicator of depth of feeling than excess
8 How to Be Passionate Nonverbally 93
The first place people look to find passion is in the voice
A good voice needs resonance and presence
Focus on your emotional attitude toward your meeting, topic, or event
9 Listening, Part One: How to Listen Verbally — and Charismatically 101
At its most basic, good listening offers feedback
The most powerful kind of listening is empathic and analytical
Identify the emotion and state its underlying causes without trying to solve the problem
10 Listening, Part Two: How to Listen Nonverbally — and Charismatically 111
Listen with your whole body
Listening is at the heart of real charisma
You must learn to read others’ emotions consciously
11 How to Read Others 121
Openness is expressed through the face and torso
Your unconscious evaluation will be more accurate than your conscious one (at fi rst)
Look for overall body orientation to determine the state of your alliances
12 Principles of Persuasive Content 143
Phrase your arguments so that your listeners can hear them
Persuasive rhetoric has a clear goal in mind and is usually transparent about it
Authenticity and charisma in content require self-revelation in a confessional age
13 Principles of Persuasive Nonverbal Communication 161
If the two conversations are aligned, you can be an effective communicator
Decision making is largely an emotional, and therefore a nonverbal, process
Authenticity and charisma derive from becoming open, connected, passionate, and listening with and to your audience
14 Conclusion: Leadership Is Communication 173
Control your body language by controlling your intent
Watch for unconscious betrayals through your body language
Repetition is the key to the unconscious
Notes 189
Acknowledgments 197
The Author 199
Index 201
Every communication is both a verbal and a nonverbal conversation
We are all unconscious experts in each other’s body language
1 Leaders Need Both Charisma and Authenticity 7
You need charisma and authenticity to lead effectively
Gesture can convey meaning independent of words
Our most important dialogues with others take place nonverbally
2 Aligning the Two Conversations Will Make You a Powerful Communicator 21
Communications that align both the content and the nonverbal conversations can be powerful
We unconsciously ascribe intent to the gestures we see
The paradox of leadership today is that you have to practice to look spontaneous
3 Being Open, Part One: How to Master the Verbal Conversation 35
The verbal aspect of openness involves clarity of intent
The content of an open communication begins with clear framing
To conclude an open communication, reach agreement about what has been said
4 Being Open, Part Two: How to Master the Nonverbal Conversation 43
Trust is the essential goal of an open, nonverbal conversation
When you communicate, you create a persona that other people unconsciously decode
If you work on the conscious control of intention, your gestures take care of themselves
5 Being Connected, Part One: How to Master the Verbal Connection 59
Connected communication deals with the audience’s concerns
Connected communication is direct and simple
Connected communication is reciprocal
6 Being Connected, Part Two: How to Master the Nonverbal Connection 71
Connection is first and foremost about closeness
Everything significant between people happens in personal space or intimate space
You can signal your intent with your posture
7 How to Be Passionate with Content 79
Label the emotion
Tell an uncomfortable truth
Verbal restraint can be a more powerful indicator of depth of feeling than excess
8 How to Be Passionate Nonverbally 93
The first place people look to find passion is in the voice
A good voice needs resonance and presence
Focus on your emotional attitude toward your meeting, topic, or event
9 Listening, Part One: How to Listen Verbally — and Charismatically 101
At its most basic, good listening offers feedback
The most powerful kind of listening is empathic and analytical
Identify the emotion and state its underlying causes without trying to solve the problem
10 Listening, Part Two: How to Listen Nonverbally — and Charismatically 111
Listen with your whole body
Listening is at the heart of real charisma
You must learn to read others’ emotions consciously
11 How to Read Others 121
Openness is expressed through the face and torso
Your unconscious evaluation will be more accurate than your conscious one (at fi rst)
Look for overall body orientation to determine the state of your alliances
12 Principles of Persuasive Content 143
Phrase your arguments so that your listeners can hear them
Persuasive rhetoric has a clear goal in mind and is usually transparent about it
Authenticity and charisma in content require self-revelation in a confessional age
13 Principles of Persuasive Nonverbal Communication 161
If the two conversations are aligned, you can be an effective communicator
Decision making is largely an emotional, and therefore a nonverbal, process
Authenticity and charisma derive from becoming open, connected, passionate, and listening with and to your audience
14 Conclusion: Leadership Is Communication 173
Control your body language by controlling your intent
Watch for unconscious betrayals through your body language
Repetition is the key to the unconscious
Notes 189
Acknowledgments 197
The Author 199
Index 201
Introduction 1
Every communication is both a verbal and a nonverbal conversation
We are all unconscious experts in each other's body language
1 Leaders Need Both Charisma and Authenticity 7
You need charisma and authenticity to lead effectively
Gesture can convey meaning independent of words
Our most important dialogues with others take place nonverbally
2 Aligning the Two Conversations Will Make You a Powerful Communicator 21
Communications that align both the content and the nonverbal conversations
can be powerful
We unconsciously ascribe intent to the gestures we see
The paradox of leadership today is that you have to practice to look
spontaneous
3 Being Open, Part One: How to Master the Verbal Conversation 35
The verbal aspect of openness involves clarity of intent
The content of an open communication begins with clear framing
To conclude an open communication, reach agreement about what has been said
4 Being Open, Part Two: How to Master the Nonverbal Conversation 43
Trust is the essential goal of an open, nonverbal conversation
When you communicate, you create a persona that other people unconsciously
decode
If you work on the conscious control of intention, your gestures take care
of themselves
5 Being Connected, Part One: How to Master the Verbal Connection 59
Connected communication deals with the audience's concerns
Connected communication is direct and simple
Connected communication is reciprocal
6 Being Connected, Part Two: How to Master the Nonverbal Connection 71
Connection is first and foremost about closeness
Everything significant between people happens in personal space or intimate
space
You can signal your intent with your posture
7 How to Be Passionate with Content 79
Label the emotion
Tell an uncomfortable truth
Verbal restraint can be a more powerful indicator of depth of feeling than
excess
8 How to Be Passionate Nonverbally 93
The first place people look to find passion is in the voice
A good voice needs resonance and presence
Focus on your emotional attitude toward your meeting, topic, or event
9 Listening, Part One: How to Listen Verbally - and Charismatically 101
At its most basic, good listening offers feedback
The most powerful kind of listening is empathic and analytical
Identify the emotion and state its underlying causes without trying to
solve the problem
10 Listening, Part Two: How to Listen Nonverbally - and Charismatically 111
Listen with your whole body
Listening is at the heart of real charisma
You must learn to read others' emotions consciously
11 How to Read Others 121
Openness is expressed through the face and torso
Your unconscious evaluation will be more accurate than your conscious one
(at fi rst)
Look for overall body orientation to determine the state of your alliances
12 Principles of Persuasive Content 143
Phrase your arguments so that your listeners can hear them
Persuasive rhetoric has a clear goal in mind and is usually transparent
about it
Authenticity and charisma in content require self-revelation in a
confessional age
13 Principles of Persuasive Nonverbal Communication 161
If the two conversations are aligned, you can be an effective communicator
Decision making is largely an emotional, and therefore a nonverbal, process
Authenticity and charisma derive from becoming open, connected, passionate,
and listening with and to your audience
14 Conclusion: Leadership Is Communication 173
Control your body language by controlling your intent
Watch for unconscious betrayals through your body language
Repetition is the key to the unconscious
Notes 189
Acknowledgments 197
The Author 199
Index 201
Every communication is both a verbal and a nonverbal conversation
We are all unconscious experts in each other's body language
1 Leaders Need Both Charisma and Authenticity 7
You need charisma and authenticity to lead effectively
Gesture can convey meaning independent of words
Our most important dialogues with others take place nonverbally
2 Aligning the Two Conversations Will Make You a Powerful Communicator 21
Communications that align both the content and the nonverbal conversations
can be powerful
We unconsciously ascribe intent to the gestures we see
The paradox of leadership today is that you have to practice to look
spontaneous
3 Being Open, Part One: How to Master the Verbal Conversation 35
The verbal aspect of openness involves clarity of intent
The content of an open communication begins with clear framing
To conclude an open communication, reach agreement about what has been said
4 Being Open, Part Two: How to Master the Nonverbal Conversation 43
Trust is the essential goal of an open, nonverbal conversation
When you communicate, you create a persona that other people unconsciously
decode
If you work on the conscious control of intention, your gestures take care
of themselves
5 Being Connected, Part One: How to Master the Verbal Connection 59
Connected communication deals with the audience's concerns
Connected communication is direct and simple
Connected communication is reciprocal
6 Being Connected, Part Two: How to Master the Nonverbal Connection 71
Connection is first and foremost about closeness
Everything significant between people happens in personal space or intimate
space
You can signal your intent with your posture
7 How to Be Passionate with Content 79
Label the emotion
Tell an uncomfortable truth
Verbal restraint can be a more powerful indicator of depth of feeling than
excess
8 How to Be Passionate Nonverbally 93
The first place people look to find passion is in the voice
A good voice needs resonance and presence
Focus on your emotional attitude toward your meeting, topic, or event
9 Listening, Part One: How to Listen Verbally - and Charismatically 101
At its most basic, good listening offers feedback
The most powerful kind of listening is empathic and analytical
Identify the emotion and state its underlying causes without trying to
solve the problem
10 Listening, Part Two: How to Listen Nonverbally - and Charismatically 111
Listen with your whole body
Listening is at the heart of real charisma
You must learn to read others' emotions consciously
11 How to Read Others 121
Openness is expressed through the face and torso
Your unconscious evaluation will be more accurate than your conscious one
(at fi rst)
Look for overall body orientation to determine the state of your alliances
12 Principles of Persuasive Content 143
Phrase your arguments so that your listeners can hear them
Persuasive rhetoric has a clear goal in mind and is usually transparent
about it
Authenticity and charisma in content require self-revelation in a
confessional age
13 Principles of Persuasive Nonverbal Communication 161
If the two conversations are aligned, you can be an effective communicator
Decision making is largely an emotional, and therefore a nonverbal, process
Authenticity and charisma derive from becoming open, connected, passionate,
and listening with and to your audience
14 Conclusion: Leadership Is Communication 173
Control your body language by controlling your intent
Watch for unconscious betrayals through your body language
Repetition is the key to the unconscious
Notes 189
Acknowledgments 197
The Author 199
Index 201
Introduction 1
Every communication is both a verbal and a nonverbal conversation
We are all unconscious experts in each other’s body language
1 Leaders Need Both Charisma and Authenticity 7
You need charisma and authenticity to lead effectively
Gesture can convey meaning independent of words
Our most important dialogues with others take place nonverbally
2 Aligning the Two Conversations Will Make You a Powerful Communicator 21
Communications that align both the content and the nonverbal conversations can be powerful
We unconsciously ascribe intent to the gestures we see
The paradox of leadership today is that you have to practice to look spontaneous
3 Being Open, Part One: How to Master the Verbal Conversation 35
The verbal aspect of openness involves clarity of intent
The content of an open communication begins with clear framing
To conclude an open communication, reach agreement about what has been said
4 Being Open, Part Two: How to Master the Nonverbal Conversation 43
Trust is the essential goal of an open, nonverbal conversation
When you communicate, you create a persona that other people unconsciously decode
If you work on the conscious control of intention, your gestures take care of themselves
5 Being Connected, Part One: How to Master the Verbal Connection 59
Connected communication deals with the audience’s concerns
Connected communication is direct and simple
Connected communication is reciprocal
6 Being Connected, Part Two: How to Master the Nonverbal Connection 71
Connection is first and foremost about closeness
Everything significant between people happens in personal space or intimate space
You can signal your intent with your posture
7 How to Be Passionate with Content 79
Label the emotion
Tell an uncomfortable truth
Verbal restraint can be a more powerful indicator of depth of feeling than excess
8 How to Be Passionate Nonverbally 93
The first place people look to find passion is in the voice
A good voice needs resonance and presence
Focus on your emotional attitude toward your meeting, topic, or event
9 Listening, Part One: How to Listen Verbally — and Charismatically 101
At its most basic, good listening offers feedback
The most powerful kind of listening is empathic and analytical
Identify the emotion and state its underlying causes without trying to solve the problem
10 Listening, Part Two: How to Listen Nonverbally — and Charismatically 111
Listen with your whole body
Listening is at the heart of real charisma
You must learn to read others’ emotions consciously
11 How to Read Others 121
Openness is expressed through the face and torso
Your unconscious evaluation will be more accurate than your conscious one (at fi rst)
Look for overall body orientation to determine the state of your alliances
12 Principles of Persuasive Content 143
Phrase your arguments so that your listeners can hear them
Persuasive rhetoric has a clear goal in mind and is usually transparent about it
Authenticity and charisma in content require self-revelation in a confessional age
13 Principles of Persuasive Nonverbal Communication 161
If the two conversations are aligned, you can be an effective communicator
Decision making is largely an emotional, and therefore a nonverbal, process
Authenticity and charisma derive from becoming open, connected, passionate, and listening with and to your audience
14 Conclusion: Leadership Is Communication 173
Control your body language by controlling your intent
Watch for unconscious betrayals through your body language
Repetition is the key to the unconscious
Notes 189
Acknowledgments 197
The Author 199
Index 201
Every communication is both a verbal and a nonverbal conversation
We are all unconscious experts in each other’s body language
1 Leaders Need Both Charisma and Authenticity 7
You need charisma and authenticity to lead effectively
Gesture can convey meaning independent of words
Our most important dialogues with others take place nonverbally
2 Aligning the Two Conversations Will Make You a Powerful Communicator 21
Communications that align both the content and the nonverbal conversations can be powerful
We unconsciously ascribe intent to the gestures we see
The paradox of leadership today is that you have to practice to look spontaneous
3 Being Open, Part One: How to Master the Verbal Conversation 35
The verbal aspect of openness involves clarity of intent
The content of an open communication begins with clear framing
To conclude an open communication, reach agreement about what has been said
4 Being Open, Part Two: How to Master the Nonverbal Conversation 43
Trust is the essential goal of an open, nonverbal conversation
When you communicate, you create a persona that other people unconsciously decode
If you work on the conscious control of intention, your gestures take care of themselves
5 Being Connected, Part One: How to Master the Verbal Connection 59
Connected communication deals with the audience’s concerns
Connected communication is direct and simple
Connected communication is reciprocal
6 Being Connected, Part Two: How to Master the Nonverbal Connection 71
Connection is first and foremost about closeness
Everything significant between people happens in personal space or intimate space
You can signal your intent with your posture
7 How to Be Passionate with Content 79
Label the emotion
Tell an uncomfortable truth
Verbal restraint can be a more powerful indicator of depth of feeling than excess
8 How to Be Passionate Nonverbally 93
The first place people look to find passion is in the voice
A good voice needs resonance and presence
Focus on your emotional attitude toward your meeting, topic, or event
9 Listening, Part One: How to Listen Verbally — and Charismatically 101
At its most basic, good listening offers feedback
The most powerful kind of listening is empathic and analytical
Identify the emotion and state its underlying causes without trying to solve the problem
10 Listening, Part Two: How to Listen Nonverbally — and Charismatically 111
Listen with your whole body
Listening is at the heart of real charisma
You must learn to read others’ emotions consciously
11 How to Read Others 121
Openness is expressed through the face and torso
Your unconscious evaluation will be more accurate than your conscious one (at fi rst)
Look for overall body orientation to determine the state of your alliances
12 Principles of Persuasive Content 143
Phrase your arguments so that your listeners can hear them
Persuasive rhetoric has a clear goal in mind and is usually transparent about it
Authenticity and charisma in content require self-revelation in a confessional age
13 Principles of Persuasive Nonverbal Communication 161
If the two conversations are aligned, you can be an effective communicator
Decision making is largely an emotional, and therefore a nonverbal, process
Authenticity and charisma derive from becoming open, connected, passionate, and listening with and to your audience
14 Conclusion: Leadership Is Communication 173
Control your body language by controlling your intent
Watch for unconscious betrayals through your body language
Repetition is the key to the unconscious
Notes 189
Acknowledgments 197
The Author 199
Index 201
"Nick Morgan's Trust Me approaches corporate and executive communication from a new and different perspective, that of the professional performer. His approach acknowledges the realities of modern business and, once you get beyond the first few uncomfortable steps where you're thinking of a thousand things at once, you will communicate more openly, authentically, and charismatically." --Technology & Society (www.techsoc.com/trustme.htm )