Clea Bourne (UK Goldsmiths College)

Broschiertes Buch

Trust, Power and Public Relations in Financial Markets

Beschreibung

The PR profession visibly claims to construct trust in complex systems, and nowhere is this more evident than in the world of finance, where PR is used to construct trust as a lubricant for global financial engines. Recommended for academics, as well as professionals in Financial Services PR and Financial Marketing.

Autor

Clea Bourne is a Lecturer in Public Relations, Advertising & Marketing, at Goldsmiths, University of London, UK. Her research on communication in financial markets has appeared in Culture and Organisation, Public Relations Inquiry, Journal of Public Relations Research and New Media and Society, and in edited collections.

Produktdetails

• Routledge New Directions in PR & Communication Research
• Verlag: Taylor & Francis Ltd
• Seitenzahl: 172
• Erscheinungstermin: 31. März 2021
• Englisch
• Abmessung: 234mm x 156mm x 10mm
• Gewicht: 280g
• ISBN-13: 9780367340728
• ISBN-10: 0367340720
• Artikelnr.: 60021117