Trust Your Se - Wadhawan, Sachin
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Do you work, collaborate or even interact with sales engineers (SEs)? If you work for a tech company, you likely do. Sales engineering has not only become a critical role for every successful sales team, it has grown its influence across many other functions including customer success, product marketing, and business development. If you are in sales, do you want to know how best to leverage SEs to win bigger and better deals faster? Do you ever wonder what does an SE career path look like? What are SE super powers? What challenges SEs face? This book is an engaging and easy read, filled with…mehr

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Do you work, collaborate or even interact with sales engineers (SEs)? If you work for a tech company, you likely do. Sales engineering has not only become a critical role for every successful sales team, it has grown its influence across many other functions including customer success, product marketing, and business development. If you are in sales, do you want to know how best to leverage SEs to win bigger and better deals faster? Do you ever wonder what does an SE career path look like? What are SE super powers? What challenges SEs face? This book is an engaging and easy read, filled with insights and personal stories from the author, as well as interviews with industry experts and thought leaders. It provides a glimpse into the beginnings and the journey of a fulfilling career in sales engineering-a path that many never studied for or envisioned for themselves, but often stumbled into by chance. This could be one of the best gifts you can offer to your sales rep or to your sales engineer
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