Andrea Bauer

TRUSTING MOBILE PAYMENT

HOW THE TRUST-FACTOR FORMS THE MOBILE PAYMENT PROCESS

• Gebundenes Buch

Produktbeschreibung

In this book Andrea Bauer examines the apparently simple question of the role of trust in the development and establishment of mobile payment services. The proliferation of new payment instruments was always associated with the condition of trustworthiness. Even if the form of payment has changed constantly in the past (e.g. cowrie shells, stones, coins, paper notes, plastic cards or electronic digits), the demand for trustworthiness was always an essential factor regarding its market acceptance.

What trust exactly is, which functions trust has in the use of technical solutions and which aspects and determinants of trust are crucial regarding mobile payment services, Andrea Bauer will analyze in the present work.

Produktdetails

• Verlag: tredition
• Seitenzahl: 184
• Erscheinungstermin: 18. Juli 2017
• Englisch
• Abmessung: 196mm x 125mm x 17mm
• Gewicht: 285g
• ISBN-13: 9783743934061
• ISBN-10: 374393406X
• Artikelnr.: 48826306

Autorenporträt

ANDREA BAUER is an innovation designer, tech strategist and author. She is the founder of BEAM Studio, an innovation firm that applies novel technologies and methods, to set-up spaces and processes to create cutting-edge services, products, and business models. Always fascinated by the question how technology can improve our everyday lives, she follows a purpose-driven focus, to accelerate her efforts towards a more responsible future. Therefor she is also partner and co-founder of the business collective katapult:NOW and the event platform D.DAY Network, an international do- and think-thank of creative influencers, who aim for positive impact by reflecting and actively using the effects of an digital era. www.andrea-bauer.com