John O'Brien, Neville Lake

Truth Be Told

How Authentic Marketing and Communications Wins in the Purposeful Age

• Gebundenes Buch

Produktbeschreibung

Harness the opportunities for marketing in the age of purpose and learn why it's so important to be a 'truth teller' by creating authentic communication campaigns, generating honest content and avoiding accusations of 'purpose washing'.

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Produktdetails

• Verlag: Kogan Page
• Seitenzahl: 264
• Erscheinungstermin: 27. April 2021
• Englisch
• Abmessung: 234mm x 156mm x 22mm
• Gewicht: 549g
• ISBN-13: 9781398600188
• ISBN-10: 1398600180
• Artikelnr.: 60070952

Autorenporträt

John O'Brien David Gallagher

Inhaltsangabe

Chapter
00: Introduction; Chapter
01: The world
what you need to know; Chapter
02: The truth
what we mean by it; Chapter
03: The why
understanding the context of truth and purpose; Chapter
04: The where
finding truthful purpose in business; Chapter
05: The way
how your culture is key; Chapter
06: The how
audiences and stories; Chapter
07: The what
understanding your channels; Chapter
08: The wow
how to measure success; Chapter
09: Activate NOW;