Focusing on the U.S. 2008 general elections, this study shows the links between inaccurate political ad claims and negativity, sound and visual distortions that influence voter cognition, and voter knowledge and behavior. Knowing less and voting more appears to be the troubling news in an age of post-factual democracies.
Focusing on the U.S. 2008 general elections, this study shows the links between inaccurate political ad claims and negativity, sound and visual distortions that influence voter cognition, and voter knowledge and behavior. Knowing less and voting more appears to be the troubling news in an age of post-factual democracies.
Barbara Allen is professor of political science at Carleton College Daniel Stevens is professor of politics at the University of Exeter
Inhaltsangabe
chapter 1. Communicating with Voters through Political Advertising: Moving beyond Ad Tone to Think about the Accuracy of Ad Claims chapter 2. Normative Political Theory, Advertising, and Political Participation chapter 3. "You can't handle the truth?" Previous Research on Political Advertising chapter 4. Evaluating the Accuracy, Visuals, and Sound of Advertising and Their Impacts chapter 5. Anatomy of an Ad Campaign: What Ads Say and When They Say It chapter 6. The Accuracy of Claims Made in Political Advertising chapter 7. Spectacle, Message, and Meaning in the Visuals and Sound of Political Advertising Barbara Allen, Daniel Stevens, and Jeffrey Berg chapter 8. Examining the Visuals and Sound in Political Advertising chapter 9. The Effects of Ad Accuracy on Political Knowledge and Turnout chapter 10. Conclusion
chapter 1. Communicating with Voters through Political Advertising: Moving beyond Ad Tone to Think about the Accuracy of Ad Claims chapter 2. Normative Political Theory, Advertising, and Political Participation chapter 3. "You can't handle the truth?" Previous Research on Political Advertising chapter 4. Evaluating the Accuracy, Visuals, and Sound of Advertising and Their Impacts chapter 5. Anatomy of an Ad Campaign: What Ads Say and When They Say It chapter 6. The Accuracy of Claims Made in Political Advertising chapter 7. Spectacle, Message, and Meaning in the Visuals and Sound of Political Advertising Barbara Allen, Daniel Stevens, and Jeffrey Berg chapter 8. Examining the Visuals and Sound in Political Advertising chapter 9. The Effects of Ad Accuracy on Political Knowledge and Turnout chapter 10. Conclusion
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