Tuning Up - Meikle, David
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No musicians worth their salt would ever begin performing without first making sure they're in tune. But in marketing and advertising we often jump into working relationships without Tuning Up. In marketing and advertising, Tuning Up means harmonising responsibility and control. But being out of tune is much more painful than the cacophony of ill-prepared musicians. Responsibility without control can cause extreme stress; control without responsibility can create arrogant ogres or benevolent dictators. But when we have responsibility and corresponding control we can achieve flow; operating to…mehr

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Produktbeschreibung
No musicians worth their salt would ever begin performing without first making sure they're in tune. But in marketing and advertising we often jump into working relationships without Tuning Up. In marketing and advertising, Tuning Up means harmonising responsibility and control. But being out of tune is much more painful than the cacophony of ill-prepared musicians. Responsibility without control can cause extreme stress; control without responsibility can create arrogant ogres or benevolent dictators. But when we have responsibility and corresponding control we can achieve flow; operating to the peak of our capabilities and with greatest satisfaction. In Tuning Up, we explore how responsibility and control relate to one another, to colleagues, clients and agencies. Using the Meikle Matrix business model, case studies and bizarre and amusing anecdotes, Tuning Up guides us to improving our performance and reducing our stress - leading us to happier and more fulfilling lives in two of the world's more demanding industries.
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Autorenporträt
David Meikle is a respected business and marketing consultant and an accomplished author. He is recognised as a prominent thinker in the fields of advertising and marketing operations worldwide. David's first book, How to Buy a Gorilla, provided the first comprehensive model to reconcile the confilicts between marketing, procurement, and advertising agences and has received widespread critical acclaim.David founded his consultancy in 2009, delivering marketing transforation, pitch management, process design, and relationship management. Prior to that, he held seniour positions at Grey Advertising, Ogilvy & Mather in London, and was Head of Country for Ogilvy Russia. In 2017, David rebranded his business The HTBAG Company after his first book.David lives in Oxfordshire withi his wife Olga, his son Daniel, two whippets, Molly and Pip, and a couple of chickens.