Ivan CuryTV Commercials
How to Make Them: or, How Big is the Boat?
Ivan Cury is a professor in the Communication Department of California State University, Los Angeles, where he has taught for the past fifteen years. He is also a producer and director of commercials, sitcoms, variety shows, documentaries, and daytime dramas such as The Young and the Restless. He has served as a judge for the Emmy's ACE and for the DGA awards. Before joining the department at Cal State, he taught for eleven years in the MPTV department at UCLA.
Introduction
History of Advertising from the Creative Perspective
Client/Agency Relationship
Putting the Material Together
Kinds of Clients and Commercials
Working on Different Budgets
Types of Production Media
The Client
Picking an Agency
The Agency
Who's Who
Shooting on Film
Video Shoot
Animation
Edits
Tests
Internships
Web Sites
Associations
