For over seventy-five years, Archie and the gang at Riverdale High have been America's most iconic teenagers, delighting generations of readers. Twelve-Cent Archie is not only the first scholarly study of the Archie comic, it is an innovative creative work in its own right. Renowned comics scholar Bart Beaty divides the book into a hundred short chapters, each devoted to a different aspect of the Archiecomics.
For over seventy-five years, Archie and the gang at Riverdale High have been America's most iconic teenagers, delighting generations of readers. Twelve-Cent Archie is not only the first scholarly study of the Archie comic, it is an innovative creative work in its own right. Renowned comics scholar Bart Beaty divides the book into a hundred short chapters, each devoted to a different aspect of the Archiecomics.
The Twelve-Cent Archie 3 How to Write (Archie) Comics 8 Story Length 11 The Archie Hierarchy 12 Archie Andrews 16 How Well Does Archie Speak French? 19 Bowling 19 Harry Lucey’s Rhythm 21 Veronica Lodge 26 Riverdale, USA 29 The Daily Strip 31 Footnote 33 “Why Is It Always between Archie and Reggie?” 34 Archie’s Jalopy 37 It’s as Easy as A-B-V 38 United Girls Against Jughead 41 Archie Giant Series 43 Invisible Paint 44 Archie Comics versus Art 46 Betty Cooper 49 Riverdale’s Racial Problem 52 Fashion 55 Betty’s Ponytail 56 Self-Plagiarism 57 Archie’s Sweater Vest 61 Jughead Jones 63 Beatniks, Hippies, and Other Undesirables 66 Dilton Doily 68 Moose 69 Reggie Mantle 70 Jealousy 73 “Are You Familiar with Shakespeare, My Young Ignoramus?” 76 “I Never Squeaked a Pip, Either!” 78 Jughead’s Hat 79 Fantastic Elements 82 Archie’s Joke Book 83 Often Imitated, Never Duplicated 84 The Historical Archie 88 Mutually Assured Destruction 90 Betty = Veronica 91 Head over Heels 92 Mr. Weatherbee 94 Caveman Archie 95 Life with Archie 99 What Is the Zip Code for Riverdale? 102 Cover Art 103 Fairy Godmothers 106 Dan DeCarlo’s Foreground Portraits 107 Archie as an Adventure Comic 108 Text Pieces 111 Previously on Archie 113 Notes for the Norton Anthology 115 Archie : Arch :Archiekins 118 Eep! Omigosh! And Other Unusual Contributions to the Language of Comics 119 Archie’s Black Book 121 Laugh and Pep: The Residual Titles 122 Pureheart the Powerful 124 Errors 127 Midge 128 You Can Take the Boy Out of Riverdale . . . 130 Archie Club News 132 Veronica’s Mother 133 Mr. Lodge 133 Betty’s Parents 137 Jingles 137 Li’l Jinx 139 Archie’s Gender Politics 140 Should Archie Marry Betty or Veronica? 143 Big Ethel 145 The Mayor of Riverdale 148 Worst. Archie. Story. Ever. 149 Archie the Klutz 150 Celebrity Culture 153 Jughead’s Dipsy Doodles 154 Imitation Is the Lowest Form of Flattery 156 Surf and Ski 158 Samm Schwartz’s Art 160 Self-Referential Metafictions 163 Riverdale High 166 Who Cut Veronica’s Hair? 167 Little Archie 169 Credits 173 Juvenile Delinquency 174 Teenese 176 The Archies 177 Pop Tate’s Choklit Shoppe 182 Unusual Panels 184 Smithers 185 The Archie Archive 186 Fads and Fashions 189 Borderless Panels 190 A Comic About Nothing 192 Fred (and Mary) Andrews 195 The Banjo in Archie Comics 196 Wordless Stories, or Nearly So 197 Hot Dog 201 Dan DeCarlo’s Split-Horizon Girl 203 The (Nearly) Perfect Archie Story 206 The Myth of Archie 209 Archie and Me 210 Index 213
The Twelve-Cent Archie 3 How to Write (Archie) Comics 8 Story Length 11 The Archie Hierarchy 12 Archie Andrews 16 How Well Does Archie Speak French? 19 Bowling 19 Harry Lucey’s Rhythm 21 Veronica Lodge 26 Riverdale, USA 29 The Daily Strip 31 Footnote 33 “Why Is It Always between Archie and Reggie?” 34 Archie’s Jalopy 37 It’s as Easy as A-B-V 38 United Girls Against Jughead 41 Archie Giant Series 43 Invisible Paint 44 Archie Comics versus Art 46 Betty Cooper 49 Riverdale’s Racial Problem 52 Fashion 55 Betty’s Ponytail 56 Self-Plagiarism 57 Archie’s Sweater Vest 61 Jughead Jones 63 Beatniks, Hippies, and Other Undesirables 66 Dilton Doily 68 Moose 69 Reggie Mantle 70 Jealousy 73 “Are You Familiar with Shakespeare, My Young Ignoramus?” 76 “I Never Squeaked a Pip, Either!” 78 Jughead’s Hat 79 Fantastic Elements 82 Archie’s Joke Book 83 Often Imitated, Never Duplicated 84 The Historical Archie 88 Mutually Assured Destruction 90 Betty = Veronica 91 Head over Heels 92 Mr. Weatherbee 94 Caveman Archie 95 Life with Archie 99 What Is the Zip Code for Riverdale? 102 Cover Art 103 Fairy Godmothers 106 Dan DeCarlo’s Foreground Portraits 107 Archie as an Adventure Comic 108 Text Pieces 111 Previously on Archie 113 Notes for the Norton Anthology 115 Archie : Arch :Archiekins 118 Eep! Omigosh! And Other Unusual Contributions to the Language of Comics 119 Archie’s Black Book 121 Laugh and Pep: The Residual Titles 122 Pureheart the Powerful 124 Errors 127 Midge 128 You Can Take the Boy Out of Riverdale . . . 130 Archie Club News 132 Veronica’s Mother 133 Mr. Lodge 133 Betty’s Parents 137 Jingles 137 Li’l Jinx 139 Archie’s Gender Politics 140 Should Archie Marry Betty or Veronica? 143 Big Ethel 145 The Mayor of Riverdale 148 Worst. Archie. Story. Ever. 149 Archie the Klutz 150 Celebrity Culture 153 Jughead’s Dipsy Doodles 154 Imitation Is the Lowest Form of Flattery 156 Surf and Ski 158 Samm Schwartz’s Art 160 Self-Referential Metafictions 163 Riverdale High 166 Who Cut Veronica’s Hair? 167 Little Archie 169 Credits 173 Juvenile Delinquency 174 Teenese 176 The Archies 177 Pop Tate’s Choklit Shoppe 182 Unusual Panels 184 Smithers 185 The Archie Archive 186 Fads and Fashions 189 Borderless Panels 190 A Comic About Nothing 192 Fred (and Mary) Andrews 195 The Banjo in Archie Comics 196 Wordless Stories, or Nearly So 197 Hot Dog 201 Dan DeCarlo’s Split-Horizon Girl 203 The (Nearly) Perfect Archie Story 206 The Myth of Archie 209 Archie and Me 210 Index 213
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